« Topics
1234...80818283
Kunst371 posts since 29 Jun 2016
BBC World
Both SRF1 and SRF Zwei look quite good

German ARD and ZDF should learn from them - and a couple of others.

However, the idents are still not used "properly", on SRF channels; often just used only before news, with no idents before most shows, at least last time I checked, like many mainland European channels
Such a waste
1
Quatorzine Neko gave kudos
JetixFann450439 posts since 25 Mar 2013
STV Central Reporting Scotland
I do quite like the vocoded "Zwei" in the idents, as much as I like the idents on SRF1. But I do find it annoying that the idents aren't properly used during main shows.

While I do like most UK idents, they never really incorporate live-action footage into showing the symbol of the channel and the identity surrounding it. CGI idents are cool and all, but I feel as if there's an abundance of CG idents in most UK channels.

Maybe you could have the BBC2 'curve' being drawn by real people in the beach, maybe you could have BBC1 have a '1' symbol go around the UK, just some ideas you could have if you want to implement live-action into idents.
Do you even read these?
1
Quatorzine Neko gave kudos
noggin13,972 posts since 26 Jun 2001
Those SRF idents for both networks are beautiful. Oh if only BBC One and BBC Two had those packages.

Or indeed ITV 1 and Channel 4 - the "Zwei" could easily be replaced with the iconic blocks.


They don't really work for the UK requirement for a station ident though do they? They are incredibly fast cut and distracting for a VO announcement to be overlaid over the bulk of the sequence. They look much more like station ID stings.
1
Quatorzine Neko gave kudos
Kunst371 posts since 29 Jun 2016
BBC World
Those SRF idents for both networks are beautiful. Oh if only BBC One and BBC Two had those packages.

Or indeed ITV 1 and Channel 4 - the "Zwei" could easily be replaced with the iconic blocks.


They don't really work for the UK requirement for a station ident though do they? They are incredibly fast cut and distracting for a VO announcement to be overlaid over the bulk of the sequence. They look much more like station ID stings.

There's no requirement for VO in the UK, it's just a trend British channels have

But yeah, the newer ones in particular, are quite "European", in the sense that they don't work well with a VO
But still, they could play them a bit more

BTW For me, the best ones were the original "SF1" ones, especially when it comes to the individual music on each of them
https://www.youtube.com/watch?v=DXXtnqi4en8

It's not a case they were created by a British company
1
Quatorzine Neko gave kudos
Brekkie30,261 posts since 4 Jan 2003
HTV Wales Wales Today
Maybe you could have the BBC2 'curve' being drawn by real people in the beach

Do not give them ideas - we're hoping the BBC are moving away from that kind of rubbish.

Without the people though a beach scene should lend itself nicely to the BBC2 curve.
Last edited by Brekkie on 29 December 2018 5:37pm
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
2
DE88 and Woodpecker gave kudos
Woodpecker238 posts since 19 Jan 2018
Central (West) Midlands Today
Both SRF1 and SRF Zwei look quite good

German ARD and ZDF should learn from them - and a couple of others.

However, the idents are still not used "properly", on SRF channels; often just used only before news, with no idents before most shows, at least last time I checked, like many mainland European channels
Such a waste


I'm actually quite surprised that no British channels have tried adopting that style of presentation. I think we're one of the few countries left that still uses the traditional ident/voiceover device to introduce programmes. An old post I've dug up sums it up better than I could:

I've mentioned this before -- I find the current style of ident plus voiceover very jarring. The whole process of running the ident for a few seconds, then reducing the audio level to allow the announcer to speak, often raising it again afterwards only to crash it into the audio of the programme just does not work.

Idents should be self contained, if they are to be used at all. A quick sting, with the audio coming to an end before the ident is faded out, is far preferable.

I think that announcements should be confined to *before* the commercial break, or at very least before the ident into the programme starts. It should be a piece of continuity in its own right, not the now-conventional practice.

A live human being promoting a station is a very powerful tool. But in the typical British way, the concept has been compromised to the point where it generally no longer works.



While I do like most UK idents, they never really incorporate live-action footage into showing the symbol of the channel and the identity surrounding it. CGI idents are cool and all, but I feel as if there's an abundance of CG idents in most UK channels.

Maybe you could have the BBC2 'curve' being drawn by real people in the beach, maybe you could have BBC1 have a '1' symbol go around the UK, just some ideas you could have if you want to implement live-action into idents.


In all the years I've been reading this forum, I think you must be the first person I've ever seen call for more 'people idents'. This is in no way intended as a criticism - it's just not a viewpoint I ever see on this forum. FWIW, your idea for BBC1 idents is very, very similar to the current idents for TVNZ 1:

1
Quatorzine Neko gave kudos
Conor98
Central (West) Midlands Today
Oh yeah, I don't know if you guys seen these additions to the SRF 1 idents

Last year, they moved the SRF 1 logo to the top left corner whilst on the center bottom is the SRF logo with the slogan Die Schweiz im Herzen in their corporate font. The slogan translates to "Switzerland at heart" or "In the heart of Switzerland".

This slogan, imo, seems to represent SRF itself as a whole as it's a public broadcaster for the German speakers of Switzerland. Though their German seems quite hard to understand if you speak Standard German.


JamesM0984589 posts since 21 Jun 2018 Recently warned
Central (East) East Midlands Today
I don't see how they would fail to work with a VO if you adapted the concept for either BBC One or ITV. Maybe it's because I grew up on Central who did their CAs over a fixed-length ident and piece of music. The way I hear it in my head is finishing the CA to hit the five-note motif.
2
_Tom_ and Quatorzine Neko gave kudos