Paramount Network launch..well pre-launch?-ish (they pretty much switched over the branding to Paramount)
This seems an odd decision, as Viacom (and others) have tried to exploit the Paramount brand previously as a TV channel. None seem to have ended well in terms of keeping the name.
this is a bit of a logo-fest!
In 1995 Viacom created UPN (United Paramount Network) as a joint venture with United Television. When Viacom bought out Chris-Craft Industries' share (the owners of United Television), they intended to rebrand it as Paramount Network. That never happened, but they produced a logo for the new channel, which incidentally was their original name for the venture.
However, in a complicated exercise whereby the original Viacom renamed itself as CBS Corporation, its newly de-merged entity became the new Viacom.
The new CBS Corporation attempted to use the Paramount brand as a production arm, but then created a joint venture with Warner Brothers to create "The CW" as a network, which didn't use the Paramount brand at all (or Warner for that matter).
The new Viacom tried again with the Paramount brand, and in the UK we saw 2 channels created (Paramount Channels 1 & 2). These were then renamed as Paramount Comedy, before ultimately becoming the Comedy Central we have today.
In terms of marketing as a regular linear TV channel, Paramount seems to be something of a "poisoned chalice". It seems odd that Viacom are flogging this horse again in the US. I wonder if they are going to try it here in the UK again.
I see the rebrand of Spike as 5Spike as a suggestion that they won't, at least for the time being.
Inspector Sands and WW Update gave kudos