VI
now, off to Brazil:
Rede Globo :
The #1 network here for decades, they've made small changes to their identity in the past years, and the last major change was in 2008, when the current version of their logo debuted.
2010 ident, used before all high-definition programming: "On the air, another program with HD technology"
Each of their newscasts has its distinctive identity:
Bom Dia Brasil ("Good Morning Brazil", morning news): 2006-present (video from 2008)
Jornal Hoje ("Today News", midday news): 2008-present
Jornal Nacional ("National News", evening news, also the nation's first networked newscast, and still #1 in the ratings): 2009-present
Jornal da Globo ("Globo News", "The News from Globo", late news): 2009-present
Rede Record (pronounced "Reh-COHR"):
Currently #2 in the ratings (until a few years ago, #3), they rarely use idents for their programming, only before the local news on some of their O&O (owned and operated) stations and before their telenovelas.
2010 idents: generic 1 - generic 2 - Marcos Hummel (host of newsmagazine "Câmera Record") - Ídolos (local version of the Idol franchise)
Again, each newscast has its own identity:
Fala Brasil ("Talk, Brazil", morning news): 2009-present
Jornal da Record ("Record News", "The News from Record", evening news): 2009-present (preceded by local sponsorship)
SBT (Sistema Brasileiro de Televisão) :
The former #2 network, now #3, has just launched its new look. They usually do so every year, after their anniversary in August. This time, it was the first time their on-air identity was created outside the network, by the local operation of advertising agency Publicis.
2010 ident: "A TV mais feliz do Brasil" ("Brazil's happiest TV", their slogan since 2009)
Newscasts:
Jornal do SBT Manhã ("SBT Morning News"): 2010-present
SBT Brasil ("SBT Brazil", evening news): 2010-present
Jornal do SBT ("SBT News", late news): 2010-present
Rede Bandeirantes, or simply Band (pronounced "BAHN-djee") :
The sometimes-#4-sometimes-#5-network wants to become the #2 network and has launched several new shows this year and also new graphics, with a glossier logo, and a new slogan: "Olho na tela, olho na Band" ("Eye on the screen, eye on Band", also referring to their "eye" logo):
Idents: long - short daytime 1 - short daytime 2 - short primetime
"Olho na tela..." promos: 1 (HD) - 2 (SD)
Newscasts (all with a common musical signature, also all aired in HD, but none of the videos is HD):
Primeiro Jornal ("First News", morning news): 2009-present
Jornal da Band ("Band News", "The News from Band", evening news): 2010-present
Jornal da Noite ("Night News", "Late News"): 2008-present
RedeTV!:
The youngest among the major networks (it's just under 11), it is the first (and only) Brazilian network to produce ALL of its original programming in high-definition, but also has a reputation for low-brow programming, which they're trying to change, with new game shows and American series. They're also using, since this year, season-themed idents.
Idents: Winter 2010 (terrible quality) - Fall/Autumn 2010 - Summer 2010
Newscasts (all in HD, all video in SD):
Leitura Dinâmica Primeira Edição ("Speed Reading - First Edition", morning news): 2010-present (terrible quality)
RedeTV! News (evening news): 2010-present
Leitura Dinâmica ("Speed Reading", late news, the network's only pre-recorded bulletin): 2010-present
Rede Globo :
The #1 network here for decades, they've made small changes to their identity in the past years, and the last major change was in 2008, when the current version of their logo debuted.
2010 ident, used before all high-definition programming: "On the air, another program with HD technology"
Each of their newscasts has its distinctive identity:
Bom Dia Brasil ("Good Morning Brazil", morning news): 2006-present (video from 2008)
Jornal Hoje ("Today News", midday news): 2008-present
Jornal Nacional ("National News", evening news, also the nation's first networked newscast, and still #1 in the ratings): 2009-present
Jornal da Globo ("Globo News", "The News from Globo", late news): 2009-present
Rede Record (pronounced "Reh-COHR"):
Currently #2 in the ratings (until a few years ago, #3), they rarely use idents for their programming, only before the local news on some of their O&O (owned and operated) stations and before their telenovelas.
2010 idents: generic 1 - generic 2 - Marcos Hummel (host of newsmagazine "Câmera Record") - Ídolos (local version of the Idol franchise)
Again, each newscast has its own identity:
Fala Brasil ("Talk, Brazil", morning news): 2009-present
Jornal da Record ("Record News", "The News from Record", evening news): 2009-present (preceded by local sponsorship)
SBT (Sistema Brasileiro de Televisão) :
The former #2 network, now #3, has just launched its new look. They usually do so every year, after their anniversary in August. This time, it was the first time their on-air identity was created outside the network, by the local operation of advertising agency Publicis.
2010 ident: "A TV mais feliz do Brasil" ("Brazil's happiest TV", their slogan since 2009)
Newscasts:
Jornal do SBT Manhã ("SBT Morning News"): 2010-present
SBT Brasil ("SBT Brazil", evening news): 2010-present
Jornal do SBT ("SBT News", late news): 2010-present
Rede Bandeirantes, or simply Band (pronounced "BAHN-djee") :
The sometimes-#4-sometimes-#5-network wants to become the #2 network and has launched several new shows this year and also new graphics, with a glossier logo, and a new slogan: "Olho na tela, olho na Band" ("Eye on the screen, eye on Band", also referring to their "eye" logo):
Idents: long - short daytime 1 - short daytime 2 - short primetime
"Olho na tela..." promos: 1 (HD) - 2 (SD)
Newscasts (all with a common musical signature, also all aired in HD, but none of the videos is HD):
Primeiro Jornal ("First News", morning news): 2009-present
Jornal da Band ("Band News", "The News from Band", evening news): 2010-present
Jornal da Noite ("Night News", "Late News"): 2008-present
RedeTV!:
The youngest among the major networks (it's just under 11), it is the first (and only) Brazilian network to produce ALL of its original programming in high-definition, but also has a reputation for low-brow programming, which they're trying to change, with new game shows and American series. They're also using, since this year, season-themed idents.
Idents: Winter 2010 (terrible quality) - Fall/Autumn 2010 - Summer 2010
Newscasts (all in HD, all video in SD):
Leitura Dinâmica Primeira Edição ("Speed Reading - First Edition", morning news): 2010-present (terrible quality)
RedeTV! News (evening news): 2010-present
Leitura Dinâmica ("Speed Reading", late news, the network's only pre-recorded bulletin): 2010-present
Last edited by Viakenny on 11 September 2010 5:42pm - 2 times in total
WH
Telecine, a group of Brazilian TV channels specialised in films, recently got its new look. Beeld Motion, a Brazilian agency, is all behind this.
http://www.underconsideration.com/brandnew/archives/telecine_gets_animated.php
http://blogtelevisual.com/2010/11/05/identidade-visual-telecine-rebrand-2010/
http://www.beeldmotion.com/
Telecine is a part of Rede Globo. So, will they call Beeld once again for their next rebrand, showing a modern and polished look of Rede Globo and beating Hans Donner?
Telecine is a part of Rede Globo. So, will they call Beeld once again for their next rebrand, showing a modern and polished look of Rede Globo and beating Hans Donner?
TH
ABC1 in Australia has redesigned its logo:
http://images4.wikia.nocookie.net/__cb20110207104343/logopedia/images/thumb/4/41/ABC1_logo_2011.png/600px-ABC1_logo_2011.png
Some links:
http://idents.tv/blog/2011/02/06/first-look-at-the-new-abc1-branding/
http://blogs.abc.net.au/abc_tv/2011/02/abc1-wants-to-change-the-way-you-think.html
ABC2 will follow in April...
http://images4.wikia.nocookie.net/__cb20110207104343/logopedia/images/thumb/4/41/ABC1_logo_2011.png/600px-ABC1_logo_2011.png
Some links:
http://idents.tv/blog/2011/02/06/first-look-at-the-new-abc1-branding/
http://blogs.abc.net.au/abc_tv/2011/02/abc1-wants-to-change-the-way-you-think.html
ABC2 will follow in April...
TH
BBC Worldwide have begun rolling out a new set of idents for BBC Knowledge, starting in Poland were an HD version of the channel was launched a week ago.
The new idents were created by Tilt Design, who have posted screenshots and a video on their website:
http://www.tiltdesign.co.uk/workBBCK.html
http://www.tiltdesign.co.uk/img/showcase/BBCK4.jpg
http://www.tiltdesign.co.uk/img/showcase/BBCK5.jpg
http://www.tiltdesign.co.uk/img/showcase/BBCK6.jpg
http://www.tiltdesign.co.uk/img/showcase/BBCK7.jpg
http://www.tiltdesign.co.uk/img/showcase/BBCK8.jpg
The new idents were created by Tilt Design, who have posted screenshots and a video on their website:
http://www.tiltdesign.co.uk/workBBCK.html
http://www.tiltdesign.co.uk/img/showcase/BBCK4.jpg
http://www.tiltdesign.co.uk/img/showcase/BBCK5.jpg
http://www.tiltdesign.co.uk/img/showcase/BBCK6.jpg
http://www.tiltdesign.co.uk/img/showcase/BBCK7.jpg
http://www.tiltdesign.co.uk/img/showcase/BBCK8.jpg
MI
Will a bit of tweaking, all of them could, and should, replace most of the current set of dross.
The leaf one could have easily been a BBC Two ident.
Will a bit of tweaking, all of them could, and should, replace most of the current set of dross.
IS
Vintage ABC Television Logo Treatments, from an old 8.5 by 11 Kodak box in a storage room near the art department at ABC Television in New York.
http://www.vimeo.com/17604895
http://www.vimeo.com/17604895
JO
Pleased I wasn't the only one who thought that (in fact the whole set could be more or less transferred).
Whilst I don't hate the current BBC2 idents (my main beef is reserved for the "rad" presentation style they decided to introduce, a serious lapse in judgement) and it's a shame the batch was only ever reduced rather than more to the standard of Mirror and Cappuccino added to freshen things up, seeing the above really serves to highlight a remarkable difference in production values between two strikingly similar themes.
The leaf one could have easily been a BBC Two ident.
Pleased I wasn't the only one who thought that (in fact the whole set could be more or less transferred).
Whilst I don't hate the current BBC2 idents (my main beef is reserved for the "rad" presentation style they decided to introduce, a serious lapse in judgement) and it's a shame the batch was only ever reduced rather than more to the standard of Mirror and Cappuccino added to freshen things up, seeing the above really serves to highlight a remarkable difference in production values between two strikingly similar themes.
GO
Some truly bizarre designs there.
Vintage ABC Television Logo Treatments, from an old 8.5 by 11 Kodak box in a storage room near the art department at ABC Television in New York.
http://www.vimeo.com/17604895
http://www.vimeo.com/17604895
Some truly bizarre designs there.
RE
29 seconds is my favourite could of looked good on air and 52 seconds reminds me of the early Harlech logo.
Good Vimeo find!
Vintage ABC Television Logo Treatments, from an old 8.5 by 11 Kodak box in a storage room near the art department at ABC Television in New York.
http://www.vimeo.com/17604895
http://www.vimeo.com/17604895
29 seconds is my favourite could of looked good on air and 52 seconds reminds me of the early Harlech logo.
Good Vimeo find!