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Interim/Temporary branding

Does anyone have anymore examples of this? (January 2017)

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JA
james-2001
When they changed, ITV claimed the old idents were only "phase one" of the rebranding. Funny that "phase one" only lasted 10 months, but "phase two" lasted over 6 years.
Stuart and Footballer gave kudos
JA
JAS84
chris posted:
North West Tonight introduced a great new look in September 2007 only for it to be replaced in April 2008 with the full BBC News rebrand. Again I don't think that was intended, more likely the NWT team didn't know the big rebrand was coming.

ITV did the exact same thing. Calendar, Granada Reports, and Anglia News all launched new looks less than a year before the first generic rebrand.

http://hub.tv-ark.org.uk/images/itvyorkshire/yorkshire_images/news/calendar270503b-01.jpghttp://hub.tv-ark.org.uk/images/itveast/anglia_images/news/anglia_tonight_93a.jpg
Calendar: May 2003-Feb 2004 Anglia: September 2003-Feb 2004
http://hub.tv-ark.org.uk/images/itvnorthwest/itv_northwest_images/news/greports_open2003a.jpg
September 2003-Feb 2004

The Anglia and Granada ones only lasted five months. Calendar's lasted nine months.
RI
Richard
ITV1's original 2006 set wasn't intended to be temporary, but it only lasted 9 months . . .

https://www.youtube.com/watch?v=fD7qM3ii_ug


We in the Channel region actually kept that music and white logo for several years I seem to recall for local news idents.

Yes it was for all local idents, not just news.

One of the first things ITV plc did when they took over was to update the music (and, I think logi) although still using the same scenery footage.
Last edited by Richard on 8 January 2017 7:23am
LL
Larry the Loafer
These lasted about a week in 1998 before being inexplicably withdrawn.

https://www.youtube.com/watch?v=hvzaQBuvOf8
https://www.youtube.com/watch?v=akbrpCqgIlI

The idents remained for a few months but the end shot changed to just the 4 in a single circle over an out of focus screen.


Wasn't it because it drew comparisons to Channel 5's logo at the time?
MU
Multi
CBBC: Updated their presentation in 2014 with two new idents, a slightly recoloured studio and an iOS7 style menu graphic alongside their CBBC GO App. This was a soft launch into their big revamp last year where they replaced the logo.


Newsround slightly reworked their music in 2014 prior to the full relaunch with new music. They also introduced a new DOG and Astons. See the below two videos as the music change was minuscule.

2008 theme


2014 theme, slightly lower than the previous introduced before the major relaunch
IS
Inspector Sands
There was of course CBBC's 2001 refresh, some months before the CBBC channel and CBeebies launched.

https://www.youtube.com/watch?v=LjRL71FlFpo

What was the difference, just a re-edit of the idents and new straps?

By that point the yellow branding had more than out-lived its welcome. A new look was designed for CBBC but never materialised on air, presumably because the channels were in the pipeline and they were waiting for them. That design wasn't dissimilar to what they used in 2005, though a sphere rather than a blob.

Looks like they were just trying to squeeze another few months out and liven up the dullness of the yellow branding
TO
tomo359
When they changed, ITV claimed the old idents were only "phase one" of the rebranding. Funny that "phase one" only lasted 10 months, but "phase two" lasted over 6 years.


I didn't think the original 2006 emotions idents were too bad really, only thing I didn't like was how the logo opened up awkwardly. I always thought that looked stupid. The music on them was good, some of the scenes were a little off-putting like the man rubbing his belly and the kid pushing his tooth with his tongue, but most were fine.

Don't know why ITV said it was only phase 1, what was that supposed to mean? There was nothing even remotely similar between those idents and the Brighter Side idents that followed, which admittedly I also liked, apart from the music. I never understood why in 2010 when they launched some new idents with improved music (sunflowers, dodgems etc) they didn't update the music on the other idents to give them all their own unique versions of the soundtrack. Would have freshened them up so much.
FA
fanoftv
They mixed the idents, began to air in 16:9, and gave the studio its biggest change by getting rid of the large 1997 desk and covering the studio walls. Both the idents and studio looked better than it had done previously. It was done to begin to separate the brands with the younger programmes (what would be CBeebies) having their own version of the mixed idents and v/o only into the programmes.
03
030293
Did S4C do it for a few months prior to their 2007 relaunch? I'll try and find a cap. It was shot of some tvs flashing different images and the audio had some people going "ahhhhhh"

Best description. It was 10 years ago
03
030293
Did S4C do it for a few months prior to their 2007 relaunch? I'll try and find a cap. It was shot of some tvs flashing different images and the audio had some people going "ahhhhhh"

Best description. It was 10 years ago

OR
orange
Did S4C do it for a few months prior to their 2007 relaunch? I'll try and find a cap. It was shot of some tvs flashing different images and the audio had some people going "ahhhhhh"

Best description. It was 10 years ago

https://www.youtube.com/watch?v=MRDSLtCXAdE

It's already in the OP Smile
BR
Brekkie
These lasted about a week in 1998 before being inexplicably withdrawn.

https://www.youtube.com/watch?v=hvzaQBuvOf8
https://www.youtube.com/watch?v=akbrpCqgIlI

The idents remained for a few months but the end shot changed to just the 4 in a single circle over an out of focus screen.


Wasn't it because it drew comparisons to Channel 5's logo at the time?

Not sure how - the look was completely different.

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