BBC's Click has recently celebrated its 1000th episode with an interactive "choose-your-own path" episode. It delves in to the topic of discovering what "television" might be like in the years to come. Do we think broadcasters will be creating more content like this in the future, or is it a waste of time?
It vaguely reminds me of those choose your own adventure books from the 1980s.
The problem with this model for TV are the (high) costs of producing segments of the programme that the viewers do not pick and ultimately are not broadcast. If it reaches a point where only half of the segments are eventually broadcast then such an interactive programme has cost just under twice as much as producing the programme that was broadcast.
Interactive TV was predicted to be the next latest and greatest think back in the late 1990s. Philips was working on some project but it got cancelled. I think that the consumer electronics industry underestimated how popular the internet would turn out at the time.