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Integrated sponsorship in titles

Split from Challenge - June 2016 onwards

BA
bilky asko Tyne Tees Look North (North East)
I've been looking at the This Morning videos on TV Ark, here is a better quality copy of that theme including the end credits (sadly still not hi-fi stereo, just the usual VHS mono):

https://www.tvark.org/?page=media&mediaid=66303


I've just noticed the copyright date at the end is just five years out, with 1990 (MCMXC) instead of 1995 (MCMXCV).

Avatar Credit: © Independent Television News. Avatar Subject: Jonathan George Snow HonFRIBA
DE88, madmusician and TVArchive gave kudos
XI
Xilla Central
The 1994-1995 Eurosport F1 intro sequence was pretty much just a parade of sponsors Smile

JA
james-2001 Central (East) East Midlands Today
But most shocking of all was Heineken's insistence that there was "too high a proportion of negroes in the audience."


Is this 1990s Britain or the deep south of America in the 40s? Christ...
SO
Soupnzi London London
I am really surprised to learn that "this programme is sponsored by <somebody>" only started in 1991.

Did we seriously not have any form of TV sponsorship before then in the IBA regulation days? I know the entire concept of "content separation" dates from the 1960s which effectively ruled out product placement and generated a load of fictional brands/products in TV programming, but is it another example of like looking at a different world from a modern standpoint?

To look at TV as it was in the 1970s would amaze modern viewers - no breakfast "service" (until 1983, patchy until then), limited broadcasting hours, broadcasting for hours on end happened only if something significant was happening (often elections), schools programming on the main commercial network most weekday mornings, all morning and of course, only three channels, all of which weren't airing anything mainstream during the day. Incredible to think that was how it was used to be in this world of two million channels on air 24/7.

There was sponsorship and product placement from the start of ITV in 1955...some of the examples I’ve seen show how ultra-American British commercial TV seemed. The regulations of the 1960s stopped it being like the Wild West.
MA
Markymark Meridian (Thames Valley) South Today
I am really surprised to learn that "this programme is sponsored by <somebody>" only started in 1991.

Did we seriously not have any form of TV sponsorship before then in the IBA regulation days? I know the entire concept of "content separation" dates from the 1960s which effectively ruled out product placement and generated a load of fictional brands/products in TV programming, but is it another example of like looking at a different world from a modern standpoint?

To look at TV as it was in the 1970s would amaze modern viewers - no breakfast "service" (until 1983, patchy until then), limited broadcasting hours, broadcasting for hours on end happened only if something significant was happening (often elections), schools programming on the main commercial network most weekday mornings, all morning and of course, only three channels, all of which weren't airing anything mainstream during the day. Incredible to think that was how it was used to be in this world of two million channels on air 24/7.

There was sponsorship and product placement from the start of ITV in 1955...some of the examples I’ve seen show how ultra-American British commercial TV seemed. The regulations of the 1960s stopped it being like the Wild West.


Jim's Inn I think was most well known show of its time ?

https://televisionheaven.co.uk/reviews/jims-inn
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Avatar credit: © BBC, ITA, BREMA 1967
PE
Pete Founding member North Reporting Scotland
But most shocking of all was Heineken's insistence that there was "too high a proportion of negroes in the audience."


Is this 1990s Britain or the deep south of America in the 40s? Christ...


I believe the memo came from, or at least blame was pointed toward, the Dutch HQ.
ELM 2011: I am sick of been persicuted by you immature TV Forumers!
bilky asko, Whataday and DE88 gave kudos
JA
james-2001 Central (East) East Midlands Today
Pete posted:
But most shocking of all was Heineken's insistence that there was "too high a proportion of negroes in the audience."


Is this 1990s Britain or the deep south of America in the 40s? Christ...


I believe the memo came from, or at least blame was pointed toward, the Dutch HQ.


I'm not sure that makes it any better. Were the Dutch that racist back in the 90s?

Sounds very similar what what some of Ed Sullivan's sponsors were telling him about the acts on his show back in the 40s.
MI
mici0123 World News
Xilla posted:
The 1994-1995 Eurosport F1 intro sequence was pretty much just a parade of sponsors Smile


While genrally not as bad as that example from Eurosport, UEFA now requires a lot of broadcasters to name one or two sponsors during the intro sequenses for their tournaments.

For example during Euro 2008 in Germany:


The Nations League Finals 2019 on TVE in Spain:


And the Champions League this year on Virgin Media Two in Ireland:
PE
Pete Founding member North Reporting Scotland
Pete posted:

Is this 1990s Britain or the deep south of America in the 40s? Christ...


I believe the memo came from, or at least blame was pointed toward, the Dutch HQ.


I'm not sure that makes it any better. Were the Dutch that racist back in the 90s?


doesn't make it any better, just you said "it is A or B" and apparently it was C
ELM 2011: I am sick of been persicuted by you immature TV Forumers!
WH
Whataday Founding member Wales Wales Today
Pete posted:

Is this 1990s Britain or the deep south of America in the 40s? Christ...


I believe the memo came from, or at least blame was pointed toward, the Dutch HQ.


I'm not sure that makes it any better. Were the Dutch that racist back in the 90s?


It would be wrong to generalise but here's a clip from dutch television in the 90's:

LL
Larry the Loafer Granada North West Today
Dear god.
MA
Markymark Meridian (Thames Valley) South Today
Pete posted:

I believe the memo came from, or at least blame was pointed toward, the Dutch HQ.


I'm not sure that makes it any better. Were the Dutch that racist back in the 90s?


It would be wrong to generalise but here's a clip from dutch television in the 90's:


It's the long standing Dutch 'tradition' of Zwarte Piet (Black Pete)

https://edition.cnn.com/2020/06/05/europe/black-pete-netherlands-intl-scli/index.html

https://www.theguardian.com/world/video/2019/dec/04/black-pete-why-is-the-dutch-blackface-tradition-still-going-strong-video
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Avatar credit: © BBC, ITA, BREMA 1967

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