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Integrated sponsorship in titles

Split from Challenge - June 2016 onwards

EA
Earlie37 Meridian (South) South Today
Surprised that The Chart Show hasn't yet been mentioned in this yet... Pepe Jeans was quickly replaced by several years of Twix sponsorship. 'Twix Music Land' was probably my favourite of the different versions. (Examples are 2mins 50 into this if it doesn't automatically jump in.)

JA
james-2001 Central (East) East Midlands Today
The Tizer sponsorship was integrated too, by interrupting the titles with static.
SC
scottishtv Founding member Central Reporting Scotland
It's still working all these years later. Just added Twix to my shopping list. I love a Twix.
WH
Whataday Founding member Wales Wales Today
Channel 5 had The Pepsi Chart Show:



Strictly speaking, Channel 5 was providing coverage of an already established chart sponsored by Pepsi, although Pepsi sponsored the TV show too.
JO
Jon Central (West) Midlands Today
Channel 5 had The Pepsi Chart Show:

https://www.youtube.com/watch?v=G3Lo87Z9m1c

Strictly speaking, Channel 5 was providing coverage of an already established chart sponsored by Pepsi, although Pepsi sponsored the TV show too.

Just added a Coke to my shopping list.
TG
Tim Goodwin1 Granada North West Today
Texaco and ITV's F1 coverage
Tim Goodwin Productions:

Talking about TV idents and adverts on the web

https://www.youtube.com/channel/UCmvObylho6bbyOUhTwuTPbA/videos
LL
Larry the Loafer Granada North West Today
Texaco and ITV's F1 coverage


From what I can remember, the Texaco sponsors were completely separate from the title sequence. The break bumpers, for a time, were pretty much all Texaco, though.
ET
ethanh05 Wales Wales Today
rdd posted:
Soccer Saturday famously still has integrated sponsorship, as has Sky’s Premier League coverage in general (and has always had from the outset).

Well, you say that, but ever since Ford left a couple of years ago, the sponsor bumpers have always come before the title sequences. The only way it's integrated is how it's occasionally referred to by EPGs and the like as 'Nissan Super Sunday' or whatever.
DE
DE88 UTV Newsline
ITV's Better Homes was a totally forgettable programme that only sticks in my mind because of the Homebase sponsorship.


It did run for a good few years, though - and even spawned a spin-off, Better Gardens.

And no doubt a good few people watched simply because of Carol. This, of course, was during the period when she was absolutely everywhere - detox books, Benecol and Firstplus ads, that other ITV show in which she interviewed celebs, etc etc.

Surprised that The Chart Show hasn't yet been mentioned in this yet... Pepe Jeans was quickly replaced by several years of Twix sponsorship. 'Twix Music Land' was probably my favourite of the different versions. (Examples are 2mins 50 into this if it doesn't automatically jump in.)

https://www.youtube.com/watch?v=Gbft_-uUXNg


Little me loved the "Twix Music Land" sequence - and was disappointed when it, and the theme tune, were replaced in the 1996 revamp.

It's still my favourite Chart Show title sequence today - although I assume the rollercoaster sequence (which I'm a little *too* young to remember watching when it was used) is the most famous.
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Earlie37 and Cold Open gave kudos
BR
Brekkie Wales Wales Today
S4C's Heno integrated their sponsor into their titles during the 90s/early 00s.

In the 90s it was sponsored by Leekes ("The Out of Town Department Store") with a theme tune build up that gave This Morning a run for its money:
https://tvark.org/?page=media&mediaid=122662

By 2001, HSBC had taken over, but the despite this the budget still couldn't reach to a set of widescreen titles:
https://tvark.org/?page=media&mediaid=122663

That second theme really was a banger. A whilst too since I've seen the old S4C idents - they do still stand up all these years later.
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RO
robertclark125 Central Reporting Scotland
Regards Raise the roof, the sponsorship, with the Daily and Sunday Express newspapers, was indeed scrapped halfway through the run. The titles and programmes remaining had to be hastily edited, which was clearly obvious. The edits were done to remove references to the paper game card, where a lucky viewer could win a house.
CO
Cold Open West Country (East) Points West
DE88 posted:
ITV's Better Homes was a totally forgettable programme that only sticks in my mind because of the Homebase sponsorship.


It did run for a good few years, though - and even spawned a spin-off, Better Gardens.

And no doubt a good few people watched simply because of Carol. This, of course, was during the period when she was absolutely everywhere - detox books, Benecol and Firstplus ads, that other ITV show in which she interviewed celebs, etc etc.


The "Changing Rooms" effect at the time had created a glut of interior decorating programmes. It almost seemed as if every sodding channel had become UK(TV) Style. By the time that Better Homes jumped on the bandwagon, coupled with the then ubiquitousness of Ms Vorderman, it felt like saturation point.

DE88 posted:
Surprised that The Chart Show hasn't yet been mentioned in this yet... Pepe Jeans was quickly replaced by several years of Twix sponsorship. 'Twix Music Land' was probably my favourite of the different versions. (Examples are 2mins 50 into this if it doesn't automatically jump in.)

https://www.youtube.com/watch?v=Gbft_-uUXNg


Little me loved the "Twix Music Land" sequence - and was disappointed when it, and the theme tune, were replaced in the 1996 revamp.

It's still my favourite Chart Show title sequence today - although I assume the rollercoaster sequence (which I'm a little *too* young to remember watching when it was used) is the most famous.


Surely *any* self-respecting TV pres fan would cite the Twix Music Land titles as a favourite?! Very Happy

I quite liked the "cacophony of din" that initially accompanied the next set of titles, just because it was so unorthodox. The "proper melody" theme tune which later replaced it on the same visuals came as a huge disappointment, and certainly was nowhere near the league of the long-running Pepe/Twix era theme tune.

The Tizer sponsorship was integrated too, by interrupting the titles with static.


In the Chart Show Intros Megamix video posted by Earlie37, the clip of the Tizer era titles is clearly recorded from a latter-day repeat broadcast on The Vault channel.

Although the actual Tizer sponsorship itself has been edited out, the static that indicated where it occurred (towards the very end of the title sequence) survives.
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