Even after BBC1 and 2 got their corporate makeovers in February 1991, it wasn't until that September when Children's BBC and BBC Video finally adopted the corporate branding. Notice how even when they had the old ident, the Broom Cupboard actually got a fresh new look, which was obviously done to prepare for the September revamp, it does make me wonder if they did actually have the ident ready, but for some reason, it had to be delayed for the Autumn. It was so strange seeing the new BBC1 and 2 logos, when CBBC didn't even have their own corporate look ready, which adds to my point about whether or not the Children's strand was treated as a show, rather than an integral part of the schedule.
And as for BBC Video, turns out the corporate "sombre piano" ident actually debuted in late 1990, one of its first uses was on this BBC promo from the summer of 1991;
Yet BBC Video STILL used the COW ident right until CBBC got their rebranding in September, and starting in late 1990, the last tapes to use the COW logo had the BBC logo appearing on the front cover, and a new tape label was introduced to mark this change, yet the earliest tapes to use the piano logo didn't have the BBC logo on the front..
Last edited by BeanosOnToast on 3 August 2017 7:10am
rdobbie, DE88 and sda| gave kudos