AM
With regards to the pension fund - firstly I would, like all other companies are doing at the moment, close the final salary pension scheme (save money!!!!). There is no going back to the regions it would no cost far too much money, but would help to create greater ties between ITVplc and the remaining independent ITV licence holders.
With regards to advertising, I would go back to 2 commercial breaks within a 60 minute programme (or 1 commercial break during a 60 minute documentary/current affair programme) and reduce the air-time of commercials to only 3 minutes, instead of 4. This in turn would create less commercial space therefore more competiton for the slots hence an increase in airtime price (in theory!).
With regards to the ITV network - keep ITV1 as a general entertainment network, make ITV2 a more accessible more uk produced channel and make it a second entertainment network (although with a spluttering of more recent programmes i.e. 1-5 yr old). ITV3 would go back to complete basics and just show programmes that are 5years or older. ITV4 would become 24 hour station and merge it with ITV Men and Motors. The fifth channel would become between 0600 and 1900 CiTVC and then between 1900 and 0600 become the upcoming ITV Play.
All sport programmes would be plit across ITV1 and ITV2 ONLY. ITV2 would gain its own news programmes. ITV2 would become a 24 hour channel with GMTV co-operating it demise of its second station to allow for 24 hours. GMTV's programmes would then be simulcast on ITV2 or shown at a later time. The children's programmes on GMTV2 would then be shown on CiTVC. Each ITV station would have its own controller with their own budget - but the biggest slices of the budget would go to both ITv1 and ITV2.
More money would go towards creating brainstorming teams for comedy, drama, and factual/documentaries and then this would be followed by a greater increase in feasability studies with the public so that only the more popular programmes would make it to the screen.
Create greater co-productions with the help of Granada USA, Granada Australia and Granada Germany and with the many independent producers.
Although more money will be spent in the research/development stages of programme producing there would be more rewards with regards to overseas sales (again, in theory) and with the advertisers with their specfic targets.
Above all I would provide money for all areas of broadcasting so that people can grow, and live, with the ITV network instead of just aiming at one part of the population, who are not really that bothered anyway - the 18-35 year olds!
With regards to advertising, I would go back to 2 commercial breaks within a 60 minute programme (or 1 commercial break during a 60 minute documentary/current affair programme) and reduce the air-time of commercials to only 3 minutes, instead of 4. This in turn would create less commercial space therefore more competiton for the slots hence an increase in airtime price (in theory!).
With regards to the ITV network - keep ITV1 as a general entertainment network, make ITV2 a more accessible more uk produced channel and make it a second entertainment network (although with a spluttering of more recent programmes i.e. 1-5 yr old). ITV3 would go back to complete basics and just show programmes that are 5years or older. ITV4 would become 24 hour station and merge it with ITV Men and Motors. The fifth channel would become between 0600 and 1900 CiTVC and then between 1900 and 0600 become the upcoming ITV Play.
All sport programmes would be plit across ITV1 and ITV2 ONLY. ITV2 would gain its own news programmes. ITV2 would become a 24 hour channel with GMTV co-operating it demise of its second station to allow for 24 hours. GMTV's programmes would then be simulcast on ITV2 or shown at a later time. The children's programmes on GMTV2 would then be shown on CiTVC. Each ITV station would have its own controller with their own budget - but the biggest slices of the budget would go to both ITv1 and ITV2.
More money would go towards creating brainstorming teams for comedy, drama, and factual/documentaries and then this would be followed by a greater increase in feasability studies with the public so that only the more popular programmes would make it to the screen.
Create greater co-productions with the help of Granada USA, Granada Australia and Granada Germany and with the many independent producers.
Although more money will be spent in the research/development stages of programme producing there would be more rewards with regards to overseas sales (again, in theory) and with the advertisers with their specfic targets.
Above all I would provide money for all areas of broadcasting so that people can grow, and live, with the ITV network instead of just aiming at one part of the population, who are not really that bothered anyway - the 18-35 year olds!
), a better selection of imports (Out goes Shuriken School and Domo Agriato, mr Naruto...)