Ideas for ITV1

Let's be honest. ITV is in a mess. It needs to sort it all out.

The presentation. The channels. The schedules. The potential is there. But they're just not seeing it. So, what needs to be done?

Presentation
Okay, where the hell are they going with it? Here are my suggestions:
-- An overhaul of presentation is necessary. Just an idea. The 'i t v' text I think should be white. It should always be white. They need to stick to one logo, I've chosen the stacked.
http://img.villagephotos.com/p/2005-2/951415/idea.jpg
-- The News needs sorting out too, new set, logo, presentation. It was vastly improved last time, but still needs work.
-- ITV Day is a bad idea, it needs the axe, it's just splitting the channels up further and confusing the viewers as we lose the ITV1.

Scheduling
ITV schedules are crap. Period. They HAVE to stop relying on Corobloodynation Street to get the ratings, sandwiching it inbetween shows to get good ratings. It must STOP. Same with Emmerdale being on everyday that God sends.
-- Coronation Street and Emmerdale back to thrice weekly. Imperative.
-- News schedule overhauled. 10.30pm bulletin is an obstacle for anything airing at 10pm and also anything longer than 90 minutes airing at 9. Here's my suggestion:

ITV Lunchtime News at 1.30pm (1 hour)
ITV Evening News at 6.00pm (1 hour)
ITV Late News at 11.00pm (30 minutes)

-- CStreet airs Mon Weds Fri 7.30pm, Emmerdale on Tues Weds Thurs at 7.00pm. Any spare slots in the 7-8pm hour are filled with regional programming or extra episodes of Emmerdale & Corrie if absolutely necessary, ie if there's a heart-stopping storyline which demands an hour-long episode.
-- At 8pm we start to see some home-grown documentaries, lifestyle shows, and a revamped Tonight with Trevor, which airs on Monday for an hour.
-- The Bill moves to 9pm on Thursdays, once a week.
-- Dramas and Films start at 9pm.

The ITV Channels
-- ITV2 is an entertainment channel. Duh. So no more Corrie/E'Dale repeats. Sort out a decent daytime lineup and have the primetime filled with new programming, reality shows, American Idol, perhaps a daily music show or an entertainment news bulletin.
-- ITV3 is a showcase channel, broadcasting the best classic dramas and US imports, so basically it stays the same, apart from same-night repeats of Emmerdale and Corrie starting at 11pm or something.
-- ITV1 is a mixture of the above, providing a bit for everyone.
-- ITV Kids, the joint venture with Nickolodeon, a rival to CBBC, showing babies/little kiddies shows in the morning and into afternoon and then 6-12 year old programming in the afternoon followed by teen programming such as 'Girls in Love' until the channel closes at 7pm.
-- ITV News Channel, self-explanatory.

That's all, sorry this is long, but I think ITV need to buck it's ideas up otherwise it won't do well to keep up in the fierce multi-channel battle - especially with the impending digital switchover...

Any thoughts?

Not again, Presentation mocks go in the mocks forum and schedule ideas had a dedicated thread only the other day so why not post it in there

EDIT: It's actually a thread you created!
http://www.tvforum.co.uk/forum/viewtopic.php?t=15479

Another thread about ITV .

Andrew, it's a combination of ideas, I thought it better to keep them in one place.

Sorry. Does anyone have any thoughts?

You say they should have the ITV Evening News for 1 hour at 6pm, but where does the regional news go? ITV have a duty to air regional news (hopefully this will remain), so I would like to see how you think they would get round this obstacle.

Well I agree that Corrie and Emmerdale need to go back to three times a week, and The Bill one hour a week but it wont happen.

Incorrect, ITV channels are currently leading the way in the multi-channel battle. ITV2 & ITV3 being 2 of the most popular on offer. It is the main channel that has been in decline in recent times.

Just thought I would elaborate on that point, for isn't it true that ITV3 was one of the most immediately successful channels in British television history? So ITV2 and ITV3 do not need a any change maybe apart from Corrie and Emmerdale moving from 2 to 3, but that's it, it is ITV1 that needs sorting.

And ITV1 is constantly winning the ratings most nights and will never beat BBC1 every night whatever you do, All terrestrial channels are in decline as more and more people choose to watch BBC News 24 or Bid TV all night, Daytimes are being looked at with these 35 new commissions, so its all sorted really

That's true actually, I perhaps worded that badly.

In response to David's post, I meant that the ITV Evening News at 6pm would include 30 minutes regional.

I would not agree everything's 'sorted' though, Andrew - there needs to be some changes.

It would be better for ITV2 to keep Corrie repeats and for ITV3 to screen old episodes of Corrie.

ITV2 is not the place for Corrie repeats.

ITV3 could screen classic Corrie/Emmerdale at 11am and then reruns of the latest episodes at 11pm.