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Ideal World up for sale

(July 2018)

This site closed in March 2021 and is now a read-only archive
RO
rob Founding member
Quote:
Teleshopping channel Ideal World appears to be the latest retailer to be struggling.

The Peterborough-based Ideal Shopping Direct is up for sale, just three years after private equity firm Blackstone acquired the business, which runs a number of services across Freeview, Sky, Freesat and Virgin Media.

Local media reports that the 500 staff at the company face an uncertain future. Meanwhile, The Sunday Times Business section reported that the company could be sold by Blackstone for less than half the price it paid three years ago. It reported that trading had "suffered" recently.


https://www.a516digital.com/2018/07/ideal-world-up-for-sale-reports-that.html
WO
Worzel
What will The Christians do? Or Peter Simon for that matter.
JB
JasonB
Worzel posted:
Or Peter Simon for that matter.


He tried Gems TV shortly after Bid went in to shopping telly heaven however that didn't last too long and he turned up on IW shortly after.
WO
Worzel
JasonB posted:
Worzel posted:
Or Peter Simon for that matter.


He tried Gems TV shortly after Bid went in to shopping telly heaven however that didn't last too long and he turned up on IW shortly after.


I can't see him dawning an orange B&Q apron again either.
GO
gottago
Here is one of his finest recent IW moments.

https://twitter.com/eltav/status/1015395771502473216?s=21
BBI45 and Inspector Sands gave kudos

22 days later

JB
JasonB
Looks like they have found a buyer:

http://www.idealshoppingdirect.co.uk/aurelius-acquires-ideal-shopping-direct/

Weren't these the same people that owned the sit-up channels at some point?
DK
DanielK
JasonB posted:
Looks like they have found a buyer:

http://www.idealshoppingdirect.co.uk/aurelius-acquires-ideal-shopping-direct/

Weren't these the same people that owned the sit-up channels at some point?


They used to own a company I worked for, and we did the sit-up channels IT systems in what seemed like a weird secret handshake deal Confused Confused
NJ
Neil Jones Founding member
JasonB posted:
Looks like they have found a buyer:

http://www.idealshoppingdirect.co.uk/aurelius-acquires-ideal-shopping-direct/

Weren't these the same people that owned the sit-up channels at some point?


They did but Aurelius wasn't able to boost the profits which had apparently been on a downhill trend for years before the entire operation fell over. I wonder if TV shopping has had its day? After all, TV channels aren't cheap to run on their own, never mind all the expenses of shifting stock around in the background.
LL
London Lite Founding member
I'd hope that the new owners finally sort out the Ideal World branding, it looks rather dated and unlike QVC, which seems to have the perception of being a John Lewis these days of home shopping tv after investing in new facilities in Chiswick, IW still feels like it's a cheaper brand.
:-(
A former member
The member requested removal of this post
JB
JasonB
Found this on Youtube:

The first 29 minutes of IW's launch complete with crashing on to air and sound problems:

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