Idea for BBC One News Ident

Everyone says that Capoeira, Ballet, Tai Chi, et al. are not good for news intros. So, how about this:

**END OF PROGRAMME CREDITS RUN**

Then, a shot of the newsreaders walking on to the set, sitting down, logging into that laptop on the desk and otherwise preparing themselves to read the news. There is no sound, instead the announcer's voice over is heard...e.g., "At 10:35 catch the space thriller Apollo 13 here on BBC1, but first the Ten O'Clock News with Huw Edwards."

In the lower right corner, you see a countdown similar to what BBC News 24 has (in font...no beeping noise on the seconds though).

Then, when the announcer finishes speaking, and the count-down reaches zero, new BBC News titles are queued. They present some brief graphics (hopefully better than either what we have currently or the blobs that seem to be what will replace the current graphics).

After that, the newsreader goes over the headlines...a bit more music and titles are played and the news starts in earnest.

I think this idea works well with the people motif of BBC1's other "people idents" and incorporates the countdown idea seen on News 24 and World into mainstream BBC1 news output without the need to bring back the clock.

What does everyone think?

I'd prefer a clock.

Surely the newsreader is in the studio a long time before the programme starts. I read somewhere that Huw Edwards is sitting there half an hour before the Ten starts.

and me. it may seem a bit strange seeing Huw Edwards tie changing colour after the ident every night - as he's not going to wear the same clothes.

what it someone needs to do a bulletin who doesn't have an ident for them.

what would happen before news specials from news 24 on bbc one.

the idea is ok - it would be more suited to news 24 more though!

I think the idea is to do it live.

I suppose one problem would be orchestrating the intro every night - it's far less complicated playing out an ident and then into the programme as normal every night instead of having to voice over a live shot, overlaying graphics correctly, making sure the pres walks in at the right time, etc.

Every Night!! the costs, stress, effort and time in that would not be worth it. Simple things could go wrong..Huw doesn't get to the set in time, Sophie trips over, the live feed goes down.

A clock would be better.

What would happen to regional idents?!

Cost is hardly the issue - it would cost rather a miniscule amount to switch to the feed 5 or 10 seconds earlier than normal and to overlay a graphic over the top.

But it does seem slightly too much effort for the results it would create .

Well there would be some cost involved of having a camera crew follow Huw's expedition through television centre. that cost (albeit small) could still be used in improving the programming - making the bbc washington / new york studio's look half decent is one idea.

I think it would be against the branding guidelines (countdown in the corner, walking instead of dancing).

Could Huw Edwards not dance to the studio?

Seeing as he missed out the first time, he could do weapon of choice into the studio, lol. A sight not worth missing.