How Low?

Actually it was the Wireless Radio Group who started The How Lo feature to all its Radio Stations.

UTV have recently bought all the Wireless Group Radio Stations and must be using it on Television now.

Which probably explains the non-subtle registered trade mark symbol...

Dont shout at me - but i dont understand how low - the lowest unique bid would be 1p wouldnt it?

Only if only one person bids 1p.

The key there is the word "unique".

Can't help feeling the 'How Low?' name for this promotion is rather appropriate.