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Hollyoaks - Weekdays 6.30pm C4, 7pm E4

(September 2005)

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:-(
A former member
Brekkie Boy posted:
8.30pm wouldn't work - the 11pm shows are a better way of promoting it.

I'd like to see them give it a boost though from a couple of it's popular shows.

I'm sure at Christmas Deal or No Deal will edge closer to primetime, so airing it at 5.45pm and then screening Hollyoaks straight after could get some people accidently watching, and doing the same thing with some late night episodes on the back of Big Brother too.


As I've been saying for months though what it really does need is a major promo campaign.

I think the content is pretty much in the show already - they just need to make sure people know!


The last big campaign I can recall was when the Hunters joined Hollyoaks at least five or six years ago with Dan and Lisa (plus other ads with other characters).


Yeah that would be good, the DOND thing. The marketing team need to get some of the cast on more tv, radio interviews as well.
JE
Jez Founding member
I dont know why Hollyoaks needs a big promotion campaign - its getting enough viewing figures isnt it?
BR
Brekkie
Jez posted:
I dont know why Hollyoaks needs a big promotion campaign - its getting enough viewing figures isnt it?



Difficult to say really - they fluctuate from something like 1.5m to 3m, with around 300,000 on E4. I think they also get good figures for the T4 omnibus too.

So on the one side ratings aren't really rising - but I guess on the other side they haven't collapsed in the way Emmerdales, EastEnders and Coronation Streets have in the last couple of years.
PA
pad
Brekkie Boy posted:
Jez posted:
I dont know why Hollyoaks needs a big promotion campaign - its getting enough viewing figures isnt it?



Difficult to say really - they fluctuate from something like 1.5m to 3m, with around 300,000 on E4. I think they also get good figures for the T4 omnibus too.

So on the one side ratings aren't really rising - but I guess on the other side they haven't collapsed in the way Emmerdales, EastEnders and Coronation Streets have in the last couple of years.

Emmerdale has only fallen by about a million or two, while EE and Corrie have fallen by about 6 million.

I say this as a Corrie fan.
JE
Jez Founding member
No not as much as Corrie and EE have lost in viewers as they had more to start with. Hollyoaks gets a reasonable amount of viewers for Channel 4 I guess.
:-(
A former member
Here is a grid ive made of the ratings from October, right up till Wednesday. (Data from C4 Sales)

http://img218.imageshack.us/img218/5930/hollyoaksxo3.png
BR
Brekkie
They are probably down a bit - but I think the E4 screening accounts for most of the lost viewers.


Last night they got 557,000 compared to 443,000 for Home and Away on Five Life (132,000 more than Five had for The Grid!).
JE
Jez Founding member
So Home and Away on Five Life is beating the programme on Five at the same time? Interesting. Have five shot themselves in the foot here?
BR
Brekkie
Jez posted:
So Home and Away on Five Life is beating the programme on Five at the same time? Interesting. Have five shot themselves in the foot here?


Depends which way you look at it - First Look Lost and Desperate Housewives often outrate C4 too!


How is BBC2 doing in the 6pm hour now? Considering it's filled with the blandest crap they can find, I'm thinking they are probably doing better than they deserve!
JE
Jez Founding member
Brekkie Boy posted:
Jez posted:
So Home and Away on Five Life is beating the programme on Five at the same time? Interesting. Have five shot themselves in the foot here?


Depends which way you look at it - First Look Lost and Desperate Housewives often outrate C4 too!


Thats the danger when a tv company launches a second or third channel e.g E4, Five Life etc as when the bigger shows are on those channels they do better than the main channel!

Good episode on E4 tonight, nice to see Tony back, other people come and go but Tony has always been there!
BR
Brekkie
Jez posted:
Good episode on E4 tonight, nice to see Tony back, other people come and go but Tony has always been there!



I was beginning to think he actually had gone for good!


Is that archway in the village new - next to the Il Gnosh garden. We've got the new look Dog in the Pond to look forward next week.
BR
Brekkie
Hollyoaks: In the City begins airing on C4 on Monday 20th November four nights a week around midnight, so they'll catch up with the end of the series on E4 by Christmas.

Considering the series began on 14th August and is due to run for 20 episodes, I'm guessing they'll be a double episode to finish thing off on Monday 18th December - can't see them putting an episode on Christmas Day!

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