Though it's only mentioned briefly, I'm sure last night they implied it was Sasha's birthday, which with her just starting Sixth form would be her 17th - on the 29th February!
OB still in the credits for Monday's episode, which is surprising really considering they've been pretty quick to change them in the last year - when Jess left at New Year they were changed the very next episode.
Also seen that trailer for the show today for the first time in a couple of months - think the ending has been tweaked slightly to include a mention of E4 airing it at 7pm too.
Noticed that while the C4 announcer was doing the " If you've taken heroin " safety message at the end, the Hollyoaks titles on the top right of the split screen was an old version with Craig Dean still featuring.
The Summer special, also on T4 tomorrow, wasn't too bad. The first half was basically about Hollyoaks and the big secret, with the second being too Sound of Music dominated for my liking.
A brief but good version of the theme tune to begin with too - but rather annoying she gets a special programme after six months and OB gets nothing.
Hollyoaks has another reason to celebrate, it is the only UK soap to grow audience in 2008, currently up 6% year on year.
Year to date figures (Jan 1 - Feb 29th 2008) show that Hollyoaks, produced by Lime Pictures, is continuing to build on its 2007 rating success and is currently averaging 2.1 million viewers, which is a year on year increase of 6%.
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Share of viewing for E4 (Total) episodes of Hollyoaks is up an impressive 14% year on year, averaging 750k/4% viewers for the First Look transmission which follows on directly from the Channel 4 episode, at 7pm on weeknights.
The omnibus on Sundays also performs well, and year to date, has delivered an average audience share of 9.1% and 700k viewers.
Hollyoaks gets a total audience of 16 million viewers across the week when the viewing figures for all the episodes across all the channels are combined.
Hollyoaks is the most popular programme on both TV VoD and PC VoD. Both platforms are continuing to grow, and by the end of last year Hollyoaks was getting 50,000 views a week on 4oD and 250,000 views a week on Virgin TV VoD.
The strong performance so far in 2008, maintains the success achieved in 2007, which saw Hollyoaks audience share rise 6% year on year on Channel 4 and up an impressive 53% on E4.
C4 really seem to be pushing the promo campaign once again - and from what I've seen so far Summer and OB have been edited out of it (though I've not seen the full version again), but OB is still in the main titles. Perhaps they'll remember tomorrow!