I've just seen an HM Coastguard advert on BBC One telling you to call 999 and ask for Coastguard in an emergency.
It came on between the Weather at 00:15 just before joining the news channel.
Is this a new thing, or is it just something (or the type of thing) that's often shown at night?
There's been a PIF between the weather and closedown/news channel for as long as I can remember.
Used to be followed by the announcer saying something like "That was a public information film" but not for quite a few years.
I presume the BBC were required to specify that the viewer had just seen a PIF, because they may have also seen the same one on ITV or C4 - and mistaken the PIF for an "advert" on the BBC!
"That was a public information film, not a commercial - so you still need to pay your TV license!"
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