I've just seen an HM Coastguard advert on BBC One telling you to call 999 and ask for Coastguard in an emergency.
It came on between the Weather at 00:15 just before joining the news channel.
Is this a new thing, or is it just something (or the type of thing) that's often shown at night?
There's been a PIF between the weather and closedown/news channel for as long as I can remember.
Used to be followed by the announcer saying something like "That was a public information film" but not for quite a few years.