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clh35 posts since 10 Jul 2014
Tyne Tees Look North (North East)
I've just seen an HM Coastguard advert on BBC One telling you to call 999 and ask for Coastguard in an emergency.

It came on between the Weather at 00:15 just before joining the news channel.

Is this a new thing, or is it just something (or the type of thing) that's often shown at night?
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Neil Jones4,417 posts since 23 Dec 2001
Central (West) Midlands Today
Rolled back the iPlayer feed and it went Weather -> PIF -> trailer. No intro to the coastguard thing.

Of course whether modern day PIFs have the same effect as the old school ones is debatable, though some of the more recent driving ones, while not PIFs in the true sense as the likes of Lonely Water and friends, tend to be hard hitting. Like this anti-speeding one from a couple of years ago:

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denton982 posts since 4 Jan 2003
The Coastguard PIF has been used several times a week for most of the summer on BBC One.

Next month you'll no doubt start to see the one about wearing gloves whilst holding sparklers.

Then, through the winter, it'll all be about driving on ice... That's quite a short one.
JoshX (previously LuckyC) 591 posts since 21 Dec 2014
Rolled back the iPlayer feed and it went Weather -> PIF -> trailer. No intro to the coastguard thing.

Of course whether modern day PIFs have the same effect as the old school ones is debatable, though some of the more recent driving ones, while not PIFs in the true sense as the likes of Lonely Water and friends, tend to be hard hitting. Like this anti-speeding one from a couple of years ago:

https://www.youtube.com/watch?v=yGVaArcV9BE

I feel really bad for laughing at that. Embarassed
It's not even realistic.
First Poster Award from 2016
Blake Connolly1,659 posts since 21 Apr 2001
London London
I've just seen an HM Coastguard advert on BBC One telling you to call 999 and ask for Coastguard in an emergency.

It came on between the Weather at 00:15 just before joining the news channel.

Is this a new thing, or is it just something (or the type of thing) that's often shown at night?


There's been a PIF between the weather and closedown/news channel for as long as I can remember.

Used to be followed by the announcer saying something like "That was a public information film" but not for quite a few years.
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tightrope78954 posts since 29 Dec 2005
UTV Newsline
Rolled back the iPlayer feed and it went Weather -> PIF -> trailer. No intro to the coastguard thing.

Of course whether modern day PIFs have the same effect as the old school ones is debatable, though some of the more recent driving ones, while not PIFs in the true sense as the likes of Lonely Water and friends, tend to be hard hitting. Like this anti-speeding one from a couple of years ago:

https://www.youtube.com/watch?v=yGVaArcV9BE

We have very strong anti drink-driving advertising in Northern Ireland and this advert was created here for use in a government advertising campaign. This advert regularly appears during normal programming hours on UTV/Channel 4, particularly around Christmas time.
robertclark1251,220 posts since 13 Jan 2009
STV Central Reporting Scotland
I recall once, in the 1980s, after the end of Childrens BBC, before the quiz show First Class came on, about 17:35, the announcer said "before First class, here's a public information film". The actual PIF was to do with AIDS, and it was the only time I can recall a PIF on BBC1 during prime time.