VM
Yes, but it's not like the programme itself makes a choice of where it work best. The programme goes to the channel offering the most money.
Obviously I understood that. But as ITV own the programme, you would think ITV would pay the most for reruns to a very popular programme that would boost the schedule of one of its smaller digital channels.
Huh. I thought it would fit better on ITV4.
Yes, but it's not like the programme itself makes a choice of where it work best. The programme goes to the channel offering the most money.
Obviously I understood that. But as ITV own the programme, you would think ITV would pay the most for reruns to a very popular programme that would boost the schedule of one of its smaller digital channels.