14 November 2020 4:55pm
C4 have repurposed one of their Christmas idents with a Bollywood soundtrack and Happy Diwali across the screen. Works quite well.
Not sure if they've aired all day - just caught the end of one on a recording from this morning.
14 November 2020 5:00pm
Yes, just caught it on +1 into the news. Looks nice for what it's worth.
14 November 2020 5:02pm
Yes, nice long playout too. Can't cap unfortunately.
14 November 2020 6:14pm
But thanks to our friends over at TV Whirl, they have done:
14 November 2020 8:37pm
I saw that ident during the 6pm intro to The World's Fastest Car this evening.
The ident looks really nice. It has a nice mix of tradition & spirituality for the UK's Hindu community.
14 November 2020 8:44pm
Just a reminder too of how much more potential using this style for their main ident set would have given them too.
14 November 2020 11:48pm
Yes, it’s so annoying that ident packages do tend to launch with only four idents. BBC2 did in 2001 and Channel 4 did in 2015 and 2017. The 4 giant was nice at launch but got old fast and could’ve been used for a lot more; a bit of a wasted opportunity. Still, the deconstructed blocks are good in themselves.