BR
Yes, moving from the newsroom to a rather stark white set didn't do it any favours, though I would say it did cling on to it's initial feeling a bit longer. It was when they changed the music in the "five" era it seemed a rather confused mess.
I do think losing the hourly bulletins was possibly a bigger loss than losing the main bulletin might have been. Initially as well as providing a fairly unique service (in primetime at least, at that point the BBC and ITV had regular daytime bulletins) I guess the updates also did act as an hourly advert for the news service - and I'm not sure it would have made the mark it did without them. They were also clever enough to schedule them at around the :58 mark rather than on the hour, meaning they'd catch people channel hopping in between shows. Yes, they might hop back a couple of minutes later but it did mean 5 News was able to reach a wider audience than it might have done otherwise.
I do think losing the hourly bulletins was possibly a bigger loss than losing the main bulletin might have been. Initially as well as providing a fairly unique service (in primetime at least, at that point the BBC and ITV had regular daytime bulletins) I guess the updates also did act as an hourly advert for the news service - and I'm not sure it would have made the mark it did without them. They were also clever enough to schedule them at around the :58 mark rather than on the hour, meaning they'd catch people channel hopping in between shows. Yes, they might hop back a couple of minutes later but it did mean 5 News was able to reach a wider audience than it might have done otherwise.








