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Good Morning Britain - the launch

(April 2014)

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BA
Barney99
JasonB posted:
I still don't understand why they can't extend the main Good Morning Britain show when Lorraine's away. They can still do the light stuff that she does after 8.30.


I thought Lorraine pre-recording Friday's shows meant no more Kate Garraway. I was expecting a new or different face to cover Lorraine's holidays, extending the main show would be a better option.
GM
GMc
JasonB posted:
ASO posted:
JasonB posted:
Or they can replace her show with a Citv block between 8.30&9.25.

When all the kids have gone to school or pre school.


That bit i only meant for half term as it is this week.


Except for viewers in Scotland.
NG
noggin Founding member
Barney99 posted:
JasonB posted:
I still don't understand why they can't extend the main Good Morning Britain show when Lorraine's away. They can still do the light stuff that she does after 8.30.


I thought Lorraine pre-recording Friday's shows meant no more Kate Garraway. I was expecting a new or different face to cover Lorraine's holidays, extending the main show would be a better option.


But in doing so they'd lose the benefit of Lorraine having higher ratings, as it is a separately reported show.
BA
Barney99
noggin posted:
Barney99 posted:
JasonB posted:
I still don't understand why they can't extend the main Good Morning Britain show when Lorraine's away. They can still do the light stuff that she does after 8.30.


I thought Lorraine pre-recording Friday's shows meant no more Kate Garraway. I was expecting a new or different face to cover Lorraine's holidays, extending the main show would be a better option.


But in doing so they'd lose the benefit of Lorraine having higher ratings, as it is a separately reported show.


Are the ratings still as high when Lorraine isn't presenting though?
NG
noggin Founding member
Barney99 posted:
noggin posted:
Barney99 posted:
JasonB posted:
I still don't understand why they can't extend the main Good Morning Britain show when Lorraine's away. They can still do the light stuff that she does after 8.30.


I thought Lorraine pre-recording Friday's shows meant no more Kate Garraway. I was expecting a new or different face to cover Lorraine's holidays, extending the main show would be a better option.


But in doing so they'd lose the benefit of Lorraine having higher ratings, as it is a separately reported show.


Are the ratings still as high when Lorraine isn't presenting though?


Similar I believe. It's more a function of the slot and content than the presenter I suspect. This is in no way a criticism of Lorraine more an observation.

(Beware equating presenters with ratings. That way be dragons.)
SI
simon1970
GMc posted:
JasonB posted:
ASO posted:
JasonB posted:
Or they can replace her show with a Citv block between 8.30&9.25.

When all the kids have gone to school or pre school.


That bit i only meant for half term as it is this week.


Except for viewers in Scotland.


If they get independance, I assume they will have their own show Good Morning Scotland?
GM
Gary McEwan
I'm surprised BBC Scotland hasn't kicked up a fuss about STV using Good Morning Scotland...
JO
Jon
Gary McEwan posted:
I'm surprised BBC Scotland hasn't kicked up a fuss about STV using Good Morning Scotland...

STV are acting as a contractor of ITVplc, it's them they'd have to bring it up with. It wouldn't be in the licence payers interest either and they could just argue they're using it as a statement at the start of bulletin rather than than title of it.
Last edited by Jon on 27 May 2014 2:01pm
JK
JK08
A GMB style 'what you missed' Sunrise promo


BA
Barney99
I wonder if Charlotte is missing the old job? Isabel has slotted into the role perfectly Smile
AN
Andrew Founding member
If ITV daytime are trying to ensure all the daytime shows have distinct remits, making Loose Women more serious, dropping Lorraine's paper review, I wonder if it is time for the kitchen to be dropped on Lorraine, leaving that to This Morning.

She only gained a kitchen in the dying days of GMTV. With no kitchen and no paper review guests, Lorraine could move into a smaller cosy more personal studio, rather than walking around a massive space like she does now.

It would be better in my opinion if Breakfast was restructured out of daytime all together, the same person being in charge of GMB and Loose Women can surely never work.
HJL, Rijowhi and ASO gave kudos
NE
neilly
Andrew posted:
If ITV daytime are trying to ensure all the daytime shows have distinct remits, making Loose Women more serious, dropping Lorraine's paper review, I wonder if it is time for the kitchen to be dropped on Lorraine, leaving that to This Morning.

She only gained a kitchen in the dying days of GMTV. With no kitchen and no paper review guests, Lorraine could move into a smaller cosy more personal studio, rather than walking around a massive space like she does now.

It would be better in my opinion if Breakfast was restructured out of daytime all together, the same person being in charge of GMB and Loose Women can surely never work.


I agree, that ITV Breakfast should be restructured out of Daytime altogether if it has any chance of success. Peter McHugh, former Director of Programming at GMTV made the very good point that as soon as ITV bought out Disney's share of GMTV and launched Daybreak. It treated the whole franchise like a daytime programme when in reality they are completely different. As we've seen that meant that the editorial style and direction of ITV Breakfast was very similar to This Morning and Loose Women. The perception is still heavily lightweight and celebrity obsessed even if GMB is an improvement on Daybreak.

What must be very worrying for ITV is the continued decline in ratings. Yesterday's Bank holiday edition of GMB attracted only 290,000 viewers with a 10.2% lower than the previous Bank holiday. The share is broadly in line with that of Daybreak's very lowest rating of 250,000 viewers back in December 2010. These ratings were always going to be abysmal but it surely puts more pressure on ITV. I really hope they don't start to massively tinker with the format or revert backwards with more showbiz crap. That would damage ITV Breakfast even more.

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