IS
Exactly... anyone that want actual news is going to tune into Breakfast or Sunrise. Good Morning Britain isn't going for the Newsnight audience - they're going along the lines of we'll tell you want you want to know as opposed to what you need to know. I don't care for the tabloids but you can't deny that they know their audience very well and Good Morning Britain has judged the kind of things that would make the front pages of The Sun and presented them to their viewers.
We can all get very excited about how its not got enough 'hard news' but there's already outlets for that - Good Morning Britain is at least trying something a bit different. There's things they need to lose and over time the programme will evolve to lose the crap that is obvious isn't working (I hope!) Let's just be excited that this is genuinely the first attempt at changing the dynamic of a morning show on ITV in many years. It might not work - but let's give it more than a week.
I like Andi Peters but let's lose the wheel of cash - especially when the prizes are so underwhelming to create any buzz. And stop linking to Lorraine - by all means preview but I don't think a direct link is of any benefit especially when it just goes straight to an ad break anyway.
Isonstine
Founding member
The two reviewers on the Richard bacon show were totally right when they told Helen Warner that it was a frantic mess of a show. People who want actual news aren't going to watch a programme who treats Robbie Williams getting a woman pregnant as news.
Exactly... anyone that want actual news is going to tune into Breakfast or Sunrise. Good Morning Britain isn't going for the Newsnight audience - they're going along the lines of we'll tell you want you want to know as opposed to what you need to know. I don't care for the tabloids but you can't deny that they know their audience very well and Good Morning Britain has judged the kind of things that would make the front pages of The Sun and presented them to their viewers.
We can all get very excited about how its not got enough 'hard news' but there's already outlets for that - Good Morning Britain is at least trying something a bit different. There's things they need to lose and over time the programme will evolve to lose the crap that is obvious isn't working (I hope!) Let's just be excited that this is genuinely the first attempt at changing the dynamic of a morning show on ITV in many years. It might not work - but let's give it more than a week.
I like Andi Peters but let's lose the wheel of cash - especially when the prizes are so underwhelming to create any buzz. And stop linking to Lorraine - by all means preview but I don't think a direct link is of any benefit especially when it just goes straight to an ad break anyway.
