Good Morning Britain - the launch

Normally true but not when the fall is as big as this. Dropping 160k and 4 share points in 2 days is a very worrying sign and to pretend otherwise is wrong. That's a 20% fall! The fall so far (percentage wise) in just 2 days is already much bigger than Daybreak1 had across all of its debut week.
Yesterday was down 150k on the same day last year with Aled and Lorraine.

GMB is an early-morning TV programme, so 600,000 isn't too bad. Parents are helping their children get ready for school, people go to work and some people aren't awake until 9-10am.

The big question is will Lorraine Kelly actually present her own show tomorrow?

It's very easy to throw percentages around, but when you're talking these sort of figures (relatively small compared to prime time), it's not really much of a dramatic change.

This is the bit that interests me, as Helen Warner says that this agenda is completely intentional in her Richard Bacon interview previously posted on here. Paraphrasing her, she said that that story was of interest to their 'core audience of mums with children' and as a mum with children such stories were of interest to her too.

I'm still not convinced they've done enough if they want to attract any floating 'serious news' viewers, but they've maybe also done too much to put off the former fluffy news lovers? As a 'serious news' viewer, I've dipped in and out every day, but I can't really warm to GMB. This morning Jonathon Ross faking arriving in the lift at 0800hrs and larking by the desk for all of 60 seconds was enough to make me change back to BBC One where I knew they would already be straight into the Gerry Adams story, and they were.

They could learn a lot more from the success of This Morning. A regular pop over to the Hub to see what viewers are commenting on news stories and opinions would be beneficial.
If a show like GMB is going to succeed in 2014 they have to engage with the audience enough. I know at the start of the show they encourage viewers to contact via Facebook, Twitter and Email, but how often to they actually read points of view out?

If they are going to have an ITV face as a guest, they should invite them to the desk for most of the programme and involve them in a newspaper review, get their reaction to stories and items, in a similar vein to how The One Show keeps their guests on throughout.

She is contracted to, so, hopefully.

With the exception of the logo bearing way too much of a likeness to a previous incarnation for my liking and the overkill on the astons (Happening today / Breaking overnight / Made up in a meeting this morning etc.) I think it looks great. Finally a studio that doesn't a.) look temporary or b.) resemble the cafe in a garden centre.

The range of content is dependent on what's happening in the news and how the audience responds to the editorial choices regarding the remaining features and guests, so that will change as the production finds it feet.

Importantly though, there's definitely chemistry as well as a sense of pride and confidence to it which has been missing from ITV Breakfast for way too long (the last time there was any it came before a fall that left a rectangular purple bruise right across our screens). I'm hoping ITV let it mature into itself, give it time and don't panic and pull the rug out from under that sofa and turn it all upside down again.

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Usually, TV programmes will find new viewers, and some of their current viewers will begin to drift away. Therefore, the yearly ratings are the only indication of success. The ratings don't really indicate a trend - they do sometimes, but not often.

UTV revamped their Daybreak studio for GMB ( noticed it hadn't been posted).

Really wouldn't read too much into the ratings drop over the week - IIRC for some reason the ratings tend to fall across the week anyway.