If they stick to their guns and keep developing the chemistry, pacing etc, but do NOT change things that idiots want changed (i.e. 4:3 graphics) they could have a hit on their hands here. 700k last night but I do think the show is good enough to run Breakfast closer.
In all honesty, it's too soon to say that Good Morning Britain could be a hit for ITV. What we think of it here, amongst ourselves, is neither here nor there. We discuss presentation and studio design. The slightest deviation from a 'normal' rota and some members become apoplectic. Mr & Mrs Ordinary of Anytown with three children, two cars, a mortgage and a pension fund that isn't performing at all well do not care about 99% of the issues that we discuss. I said it yesterday and I'll say it again - what the general public think of Good Morning Britain is an entirely different kettle of fish to what you, me, Asa or anybody else on here thinks. Cando echoed my thoughts yesterday:
It's the kind of show I'd expect many tv forumers to make with zero regards to the actual audience.
The issue of 4:3 safe area graphics exemplifies this. They may look good but are they practical? Not everybody customises their set-top box or knows how to switch between 16:9 and 4:3 on their televisions. Some people (my parents included) still have old fashioned portable TVs in their house. The TV serves a purposes. It still works. Nobody is going to change their TV in order to see graphics that are poorly executed. They'll switch to another channel instead.
I reread the 'ITV News at Ten returns' thread from 2008 a few weeks ago and read similar predictions, 6 years on and its still getting slaughtered by well over 2 to 1. It only continues because of ITV advertising restrictions.
Trust and brand loyalty matters and ITV from News at When to GMTV have eroded theirs and its not coming back.
Exactly. The quality of the broadcast matters not one jot. The ITV News at Ten has exceptional reporting yet it has suffered due to poor lead-ins, scheduling issues and a need to rebrand at the drop of a hat. People like stability. They like consistency. Aside from the move to Broadcasting House, there has been no change to the BBC News at Ten. Aside from a move to Salford, people knew that they could switch on BBC Breakfast and see Bill Turnbull or Charlie Stayt or Susanna Reid. The perpetual rebranding of ITV at breakfast - from GMTV to Daybreak to Good Morning Britain - has alienated viewers. Based upon comments left on the Facebook page for Good Morning Britain, most people expect the show to change again within six to twelve months.
It is difficult to establish trust or be loyal to a brand if you don't know what that brand is.