Although you'd still see different reporters, just like you do on Breakfast, they do always seem completely different from ITV News. Do they do the news gathering at The London Studios with a separate newsroom from ITN?
By now many years after the merger you'd expect all this internal politics to have been ironed out and for everyone, national, regional, Breakfast and even STV/UTV to be singing from the same hymn sheet.
Well, I'd agree with that, regardless of the infighting between ITV and STV, if you're having a million brands there and endless disputes about who does what, it just confuses viewers. It's the kind of thinking that scuppered Sixty Minutes in 1983 (I know it's not a contemporary reference) when you had news, current affairs and the regions all arguing among themselves and the programme had to make loads of compromises and it didn't hang together on screen. I know STV and UTV are separate companies but they happily play the ITV card when it suits them (by showing all their high rated shows).
As you say, Breakfast does have its own reporters so it isn't too confusing for Good Morning Britain to have their own, especially as its a different kind of programme from the main news bulletins, so it makes sense to have some who work in a different style.
Interestingly the audience grew as the show went on, not decreasing only increasing - peaking at 8:10
That's always going to happen, because more people are watching television in general at 8.10 than they are at 6.10 or 7.10.
Last edited by Steve Williams on 29 April 2014 1:49pm
