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Good Morning Britain - the launch

(April 2014)

FA
fanoftv Central (West) Midlands Today
I see what you mean now. At 7am it said 'a campaign to encourage people to quit smoking' replaced by the rolling date and contact details at 8am.

Ben was back this morning and it was a roll reversal for Kate & Ranvir which seemed a bit awkward imo.
BA
Barney99
I wonder if Garraway knew she would be newsreader?

Ranvir and Ben worked well together I thought.
NE
neilly Central Reporting Scotland
I am not sure if Kate knew should would be newsreader. I am sure I heard a mistake when she said "back to the sofa with Kate and Ben" which was a bit awkward. I thought Ben and Ranvir worked well together, however I would have liked to have seen Ben and Kate front the show given they have great chemistry together. I think it is more likely that both Kate and Ranvir will share relief presenting duties when Charlotte goes on maternity leave next month alternating between the newsreader and lead roles.

Today, there was slightly improved content with the show and it was good to see use of the interview area. It will be interesting to see how the ratings hold up this week. Remember, Daybreak's viewing figures simply collapsed during this period with historic lows of 250,000 back in 2010. Given the programme is broadcast from 7am this week it is difficult to judge whether that will have any impact on the ratings average.
DK
DanielK Central Reporting Scotland
I'm sure it was made obvious when Kate and Ranvir signed up to GMB, that they'd both fill in for Charlotte, who serves as the newsreader. That then means that if Susanna is off, Charlotte (or her fill-in) will fill-in for Susanna. Today, and yesterday, that applied.
NE
neilly Central Reporting Scotland
Interesting ratings from Monday (courtesy of the DS ratings thread). Between 7.00-8.30am GMB averaged 630,000 with an (18.8%) audience share compared with Breakfast's 640,00 (36.9%) between 6.00am and 7.30am. Remember, Breakfast was broadcast from the BBC News channel after 7.30am only attracting 548,000 with a (12.1%) share. Lorraine attracted 1.05 million viewers with a (17.2%) share. Adversely, this means that after 7.30am GMB and Lorraine beat BBC Breakfast.

However, Dinner Date which preceded GMB only attracted 70,000 viewers and a 4.8% share. This raises the question whether GMB should be broadcast after 7am with a proper newshour type programme airing in the 6-7am slot. This could help to raise the average viewing figures.
DE
declan Central Reporting Scotland
Interesting ratings from Monday (courtesy of the DS ratings thread). Between 7.00-8.30am GMB averaged 630,000 with an (18.8%) audience share compared with Breakfast's 640,00 (36.9%) between 6.00am and 7.30am. Remember, Breakfast was broadcast from the BBC News channel after 7.30am only attracting 548,000 with a (12.1%) share. Lorraine attracted 1.05 million viewers with a (17.2%) share. Adversely, this means that after 7.30am GMB and Lorraine beat BBC Breakfast.

However, Dinner Date which preceded GMB only attracted 70,000 viewers and a 4.8% share. This raises the question whether GMB should be broadcast after 7am with a proper newshour type programme airing in the 6-7am slot. This could help to raise the average viewing figures.


Nice figures.

Instead of a "proper newshour type programme" I'd either make GMB newsier or continue the way it's going with a newhour at 6 as opposed to, effectively, launching another breakfast show that is something different because it's newsier... Wait are we trying to recreate GMB again?
CA
Cando London London
. This raises the question whether GMB should be broadcast after 7am with a proper newshour type programme airing in the 6-7am slot. This could help to raise the average viewing figures.


Only it wouldn't boost the actual audience share. Advertisers aren't stupid. I also notice that you've failed to mention that GMB still lost to the Motd repeat even including +1.
NG
noggin Founding member
Interesting ratings from Monday (courtesy of the DS ratings thread). Between 7.00-8.30am GMB averaged 630,000 with an (18.8%) audience share compared with Breakfast's 640,00 (36.9%) between 6.00am and 7.30am. Remember, Breakfast was broadcast from the BBC News channel after 7.30am only attracting 548,000 with a (12.1%) share. Lorraine attracted 1.05 million viewers with a (17.2%) share. Adversely, this means that after 7.30am GMB and Lorraine beat BBC Breakfast.

However, Dinner Date which preceded GMB only attracted 70,000 viewers and a 4.8% share. This raises the question whether GMB should be broadcast after 7am with a proper newshour type programme airing in the 6-7am slot. This could help to raise the average viewing figures.


Not sure I'd make any decisions based on ratings over this fortnight. It's a very atypical time of year - with different schedules, different viewing habits (kids not going to school, people not going to work etc.) so the habitual viewers who watch Breakfast or GMB as part of their morning routine may not have the same routine at the moment. Having a MoTD repeat on Monday instead of BBC One carrying Breakfast was hardly typical either...
HB
HarryB Meridian (Thames Valley) South Today
A ticker being shown throughout today's program with New Year messages being split by an envelope icon. But is in Tahoma font and not Reem.
PA
PATV Scunthorpe Yorkshire Look North (E.Yorks & Lincs)
The ticker started off in ITV Reem, but then at 7:25am it went like this (It changed when Ross King was talking to Dolly Parton)

(lowercase = ITV Reem
CAPTIALS = Tahoma)

...love you always, brett | I would like to wish alL MY FAMILY AND FRIEND AND RIMMINGTONS WORLDWIDE A VERY HAPPY NEW YEAR, PHIL AND LOUISE |
“Nostalgia’s cool, but it won’t help me now, the dream is good, if you don’t wear it out.”
PA
PATV Scunthorpe Yorkshire Look North (E.Yorks & Lincs)
Just noticed that on Wikipedia, a few months ago it said 'ITV are committed to keeping Good Morning Britain, and is set to remain on the air until at least 2018'

But now I have had a look and it says 'and is set to remain on air until at least summer 2015'

(Just thought I would let you know)
“Nostalgia’s cool, but it won’t help me now, the dream is good, if you don’t wear it out.”
BR
Brekkie Wales Wales Today
Interesting ratings from Monday (courtesy of the DS ratings thread). Between 7.00-8.30am GMB averaged 630,000 with an (18.8%) audience share compared with Breakfast's 640,00 (36.9%) between 6.00am and 7.30am. Remember, Breakfast was broadcast from the BBC News channel after 7.30am only attracting 548,000 with a (12.1%) share. Lorraine attracted 1.05 million viewers with a (17.2%) share. Adversely, this means that after 7.30am GMB and Lorraine beat BBC Breakfast.

However, Dinner Date which preceded GMB only attracted 70,000 viewers and a 4.8% share. This raises the question whether GMB should be broadcast after 7am with a proper newshour type programme airing in the 6-7am slot. This could help to raise the average viewing figures.

No surprise there as everyone knows it's the 6-7am slot which brings down the average - but people forget it brings down the average for Breakfast as well as GMB. For the few viewers they get from 6-7am they might as well get the GMB team in for the hour rather than have a separate presenting (and possibly editorial) team at a time people barely watch.
Turns out nobody had 2020 vision.

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