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Good Morning Britain - the launch

(April 2014)

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DK
DanielK
It's interesting that the article picked up on the 'backdrop' situation. On the one hand, I think the backdrop in the 'window' should be changed to fit in with the time of year to add a bit of realism. On the other hand, however, people slated Daybreak (version one) for being too dark, so I don't know what would be preferable. I don't think, as the article suggests, though, that people actually look at the background specifically see what the weather is like. I can't see many being shocked to find that it isn't, in fact, glorious sunshine as they step outside to go to work in the last couple of days before November.


They could, a la BBC World, have several idealised backgrounds, so 6am in December would be an early sunrise over the city, while 9am in June would be a cloudy / sunny day. But you say people wouldn't expect outside to be the same - remember someone on here did ask what phenomenon caused London to have a dark blue sky at night after having seen the nighttime version of the World backdrop.

Similar to the GMB title sequence then? If money was no object, I've had a CGI recreation of a specific view and then lit, animated and rendered to different scenes eg sunny summer day, winter sunrise, snowy Christmas etc, and if they are all from the same source image, they could seamlessly mixed to react to what is outside , plus they could then sell the clips and gain royalties etc.

I doubt it.
It doesn't seem like they'll change the backdrops anytime soon, and there's not really any reason to either. Gmtv had their Daylight London skyline during the winter/ dark mornings, GMB have screens so the view could be easily changed.
Although it may look a little odd when December arrives and the set has Christmas tree's everywhere.


I very much doubt they will change the backdrop to a dark version during the winter. At the moment it looks like it was recorded maybe around midday, if they reduce it to maybe 9-10am it could work and wouldn't be too dark. They have been using the backdrop screens for other purposes like showing VT's also:

http://www.youtube.com/watch?v=sqWX7o-yCaI

The second clip...someones breakfast on top of the (what I assume is the!) printer? Laughing
TV
TV Archive
Probably Ranvir's toast...
*

Also, there hasn't really been much mention of ratings lately. Doing any better now the summer is over? I know they are trying out a few different things like putting more emphasis on when things will be on at TOTH.
SC
scottishtv Founding member
the day-to-day cost will be tiny.

With so many presenters, and one of the most expensive 'star' signings, I'm not sure that can really be justified. Also, don't they do all their own news production and on-location news reporters? It can't be cheaper than not doing a show at all.
ST
Stuart
Also, there hasn't really been much mention of ratings lately. Doing any better now the summer is over?


Mentioned on page 208:
jordy posted:
It's getting an average of 541k daily. below what Daybreak was getting.


ITV Breakfast/ITV plc have a commitment to provide programming as detailed in their licence. I doubt they would be willing to hand that franchise back to Ofcom, no matter how low the ratings go.

Advertising is still a revenue source, even if you only show old Batman films interspersed with news updates (as TV-am proved).

Presumably GMB is still a committed part of their plan for consolidation of a 24 hour franchise, for their areas in Eng/Wales/CI at least.
Rijowhi and tweedledum gave kudos
RO
robertclark125
I wonder whether it might be an idea for GMB to try a more "in depth" regional feature opt out. What I mean is, say about 08:10, they hand over to the regions for their news, and the regions have a 10-12 minute slot, in which a guest could be brought in, so that one news item can be looked at more in depth. Obviously, when I say news item, I mean regional news item. It makes the programme different from Breakfast, and it means there's more regional content.
JT
jolly turnip
Unfortunately cost would be the inevitable issue there. Would have to be a repeat of something from the main 6pm programme.

Not to mention branding issues.
AN
all new Phil
Unfortunately cost would be the inevitable issue there. Would have to be a repeat of something from the main 6pm programme.

Not to mention branding issues.

How much do you envisage it would cost?
SP
Steve in Pudsey
You'd need more staff in each region I would imagine - they'll be running with the minimum of staff possible, which is fine for simple bulletins, but for something more complex more people will be needed.
DK
DanielK
Getting the regions to look somewhat similar to the main show should be higher on the list of priorities IMO.
TV Archive, DavidWhitfield and TODAY gave kudos
MW
Mike W
Getting the regions to look somewhat similar to the main show should be higher on the list of priorities IMO.

Which is quite hard given the sets they've got. Short of graphics on screens that's as good as it's going to get!
DK
DanielK
Getting the regions to look somewhat similar to the main show should be higher on the list of priorities IMO.

Which is quite hard given the sets they've got. Short of graphics on screens that's as good as it's going to get!

On screen graphics are terrible for the GMB opts, some regions look like they have printscreens of the shape of the clock, others flip between ITV News and somewhat 'real' looking GMB graphics.

Meridian seem to do the studio thing okay by framing the shot quite nice, having a monitor beside the camera and then the presenter and then a monitor further back. Would be good if they could relight the sets though.
BA
bazinga
Getting the regions to look somewhat similar to the main show should be higher on the list of priorities IMO.

Actually, i think the regions should keep their ITV news branding. When they try to match the graphics of the breakfast show it always seems to look horrible. Infact, didn't the ITV regions carry with their own branding last year?

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