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Good Morning Britain - the launch

(April 2014)

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ST
Stuart
That design would look good for 'This Morning' if it ever undergoes a new look.
Don't think it would've worked for GMB.

I agree. I don't think it would appear bright enough. However, I think I can see where they were going with the similarity to Lorraine in the circle colours.
MA
mark Founding member
Mark Lawson predicting that Good Morning Britain won't survive the winter on the Guardian Media Blog - apparently based on nothing other than the fact that he doesn't like it:

http://www.theguardian.com/tv-and-radio/tvandradioblog/2014/oct/30/good-morning-britain-itv

How are the actual ratings doing nowadays?

I actually think the programme has hit its stride and found a good balance between news and entertainment. And what was once a confusing mix of presenters has worked its way into a nice 'family'.
JO
jordy
mark posted:
Mark Lawson predicting that Good Morning Britain won't survive the winter on the Guardian Media Blog - apparently based on nothing other than the fact that he doesn't like it:

http://www.theguardian.com/tv-and-radio/tvandradioblog/2014/oct/30/good-morning-britain-itv

How are the actual ratings doing nowadays?

I actually think the programme has hit its stride and found a good balance between news and entertainment. And what was once a confusing mix of presenters has worked its way into a nice 'family'.


It's getting an average of 541k daily. below what Daybreak was getting.
EJ
EJNutz
The programme is showing less and less news and but more showbiz. As it is beginning to morph back to Daybreak my interest in the programme wains.
DK
DanielK
The programme is showing less and less news and but more showbiz. As it is beginning to morph back to Daybreak my interest in the programme wains.

I am seeing it morph back into Daybreak but I still feel a strong push for news, when there news to warrant it. I feel like ITV have run out of options now, only other thing is to throw money at ITN for a breakfast news service, or have a last ditch attempt at a morning show and have a 'brand extension' of one of ITV's broadcast partners, for example NBC's Today Show in America or Channel 7's Sunrise in Australia. Other than that, I guess cartoons will be on in the mornings very soon with news updates at the TOTH and at half past along with weather and in vision continuity.
TW
tweedledum
Other than that, I guess cartoons will be on in the mornings very soon with news updates at the TOTH and at half past along with weather and in vision continuity.


They won't. GMB makes them money, regardless of the ratings.
DW
DavidWhitfield
It's interesting that the article picked up on the 'backdrop' situation. On the one hand, I think the backdrop in the 'window' should be changed to fit in with the time of year to add a bit of realism. On the other hand, however, people slated Daybreak (version one) for being too dark, so I don't know what would be preferable. I don't think, as the article suggests, though, that people actually look at the background specifically see what the weather is like. I can't see many being shocked to find that it isn't, in fact, glorious sunshine as they step outside to go to work in the last couple of days before November.
DK
DanielK
Quote:
As it turned out, only the first of these stories was actually on the newsreader’s Autocue: the digital pilgrimage was a soft feature item later in the programme and the detention of the singer turned out to be a clip from a pop video. In this respect, it’s not so much that Good Morning Britain avoids serious news – Ebola and Europe do get the occasional reference – but that it avoids mentioning it is going to be mentioned.

Can I like this part a million times??? Why tease a 5 minute segment on a story that will be forgotten tomorrow, and not tease a segment that you could easily dedicate the whole show to and the story will be remembered forever (eg Ebola and Europe)?
DK
DanielK
http://www.3cstudioinc.com/picture/img_0027.jpg?pictureId=19560583

Can someone ID what is on the screen? Also, is the frosted 'ITV fold' just a design element or an unused area?
DO
dosxuk
It's interesting that the article picked up on the 'backdrop' situation. On the one hand, I think the backdrop in the 'window' should be changed to fit in with the time of year to add a bit of realism. On the other hand, however, people slated Daybreak (version one) for being too dark, so I don't know what would be preferable. I don't think, as the article suggests, though, that people actually look at the background specifically see what the weather is like. I can't see many being shocked to find that it isn't, in fact, glorious sunshine as they step outside to go to work in the last couple of days before November.


They could, a la BBC World, have several idealised backgrounds, so 6am in December would be an early sunrise over the city, while 9am in June would be a cloudy / sunny day. But you say people wouldn't expect outside to be the same - remember someone on here did ask what phenomenon caused London to have a dark blue sky at night after having seen the nighttime version of the World backdrop.
DK
DanielK
It's interesting that the article picked up on the 'backdrop' situation. On the one hand, I think the backdrop in the 'window' should be changed to fit in with the time of year to add a bit of realism. On the other hand, however, people slated Daybreak (version one) for being too dark, so I don't know what would be preferable. I don't think, as the article suggests, though, that people actually look at the background specifically see what the weather is like. I can't see many being shocked to find that it isn't, in fact, glorious sunshine as they step outside to go to work in the last couple of days before November.


They could, a la BBC World, have several idealised backgrounds, so 6am in December would be an early sunrise over the city, while 9am in June would be a cloudy / sunny day. But you say people wouldn't expect outside to be the same - remember someone on here did ask what phenomenon caused London to have a dark blue sky at night after having seen the nighttime version of the World backdrop.

Similar to the GMB title sequence then? If money was no object, I've had a CGI recreation of a specific view and then lit, animated and rendered to different scenes eg sunny summer day, winter sunrise, snowy Christmas etc, and if they are all from the same source image, they could seamlessly mixed to react to what is outside, plus they could then sell the clips and gain royalties etc.
BS
Ben Shatliff
I say GMB is good as it is maybe have a live backdrop and an adaptable into for winter like I said a few weeks back; other than that leave it as it is. I love the programme and love the presenters.

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