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Good Morning Britain - the launch

(April 2014)

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NG
noggin Founding member
weaz posted:
Yes GMB's ratings aim Friday were not as high as the Beeb and nobody thought any different! However between 6 and 7 GMB got a higher audience than normal and hit 900k viewers at 7:15 which is an increase and ratings were slightly stronger during Lorraine's spot than what they have been recently.


Was the share higher or just the volume? On a busy news day you'd expect more people in total to watch a news show. The question is were the extra viewers shared equally or did GMB gain more, or did Breakfast gain more. Share will answer that question.
CA
Cando
noggin posted:
weaz posted:
Yes GMB's ratings aim Friday were not as high as the Beeb and nobody thought any different! However between 6 and 7 GMB got a higher audience than normal and hit 900k viewers at 7:15 which is an increase and ratings were slightly stronger during Lorraine's spot than what they have been recently.


Was the share higher or just the volume? On a busy news day you'd expect more people in total to watch a news show. The question is were the extra viewers shared equally or did GMB gain more, or did Breakfast gain more. Share will answer that question.

Gmb had a 14% share on Friday down from 15% the previous Friday. Breakfast had a 39.5% share on Friday, up 4 share points from the previous week.
WE
weaz
Cando posted:
noggin posted:
weaz posted:
Yes GMB's ratings aim Friday were not as high as the Beeb and nobody thought any different! However between 6 and 7 GMB got a higher audience than normal and hit 900k viewers at 7:15 which is an increase and ratings were slightly stronger during Lorraine's spot than what they have been recently.


Was the share higher or just the volume? On a busy news day you'd expect more people in total to watch a news show. The question is were the extra viewers shared equally or did GMB gain more, or did Breakfast gain more. Share will answer that question.

Gmb had a 14% share on Friday down from 15% the previous Friday. Breakfast had a 39.5% share on Friday, up 4 share points from the previous week.


Also bare in mind GMB was put across 4 hours and not the usual 2 and a half.
NG
noggin Founding member
weaz posted:
Cando posted:
noggin posted:
weaz posted:
Yes GMB's ratings aim Friday were not as high as the Beeb and nobody thought any different! However between 6 and 7 GMB got a higher audience than normal and hit 900k viewers at 7:15 which is an increase and ratings were slightly stronger during Lorraine's spot than what they have been recently.


Was the share higher or just the volume? On a busy news day you'd expect more people in total to watch a news show. The question is were the extra viewers shared equally or did GMB gain more, or did Breakfast gain more. Share will answer that question.

Gmb had a 14% share on Friday down from 15% the previous Friday. Breakfast had a 39.5% share on Friday, up 4 share points from the previous week.


Also bare in mind GMB was put across 4 hours and not the usual 2 and a half.


Yes - it replaced programmes that would normally rate higher (Lorraine and Jeremy Kyle) than GMB.
CA
Cando
weaz posted:


Also bare in mind GMB was put across 4 hours and not the usual 2 and a half.


The 14% share was the same between 6-8.30 as 6.00-10. Down on the 15% GMB got the previous week.
Breakfast's slot was up 4 share points week on week to nearly 40%.
JK
JK08
Just spotted a GMB (banner/wraparound?..) ad on Digital Spy
*
TV
TV Archive
JK08 posted:
Just spotted a GMB (banner/wraparound?..) ad on Digital Spy
*


I also seen an advertisement at the start of a video on the Daily Mail website.
DE
declan
It carries the promo "try something different" a request for breakfast viewers?
MS
Mr Skinny
declan posted:
It carries the promo "try something different" a request for breakfast viewers?

What ever that means, I don't know.
GM
gmb2014
Mr Skinny posted:
declan posted:
It carries the promo "try something different" a request for breakfast viewers?

What ever that means, I don't know.

I think it was meant to say "It carries the promo 'try something different'. A request for Breakfast viewers?". So ITV might be aiming this ad specifically at them.
SP
Spencer
They seem to be promoting the show quite a bit at the moment. I'm always getting ads for GMB appearing on YouTube at the top of search results.
NG
noggin Founding member
They are really pushing it. Lots of trails in saturday peak time.

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