DK
That may sound simple enough – and logistically it probably is, but given that ITV is still trying to establish the GMB brand, I can’t see it ever agreeing to the wholesale outsourcing of its breakfast programme to STV (even if only for one day). I think it would be far too unsettling for viewers in the rest of the UK to be confronted with an entirely different breakfast programme at time of the day.
We’ve all seen how difficult it has been to launch the breakfast service on Channel 3 (TV-am, GMTV and Daybreak all lost audiences and struggled to gain acceptance from viewers at the beginning). The sudden appearance of unfamiliar STV presenters, studios and graphics etc, would just serve to undermine any progress that might have been made with the latest incarnation of Good Morning Britain.
I realise ITV has opted to take STV’s overnight results programme, but that’s far from ideal, and has certainly ruffled some feathers at ITN. But I think an overnight results programme is a world away from breakfast television, when audiences want some sense of routine and familiarity …
Plus STV are just terrible in general...! Sky Channel 973 for me.
The simple solution would be for ITV Breakfast to commission a Scotland programme for the day, and award the commission contract to STV.
Licence and viewers satisfied.
Licence and viewers satisfied.
That may sound simple enough – and logistically it probably is, but given that ITV is still trying to establish the GMB brand, I can’t see it ever agreeing to the wholesale outsourcing of its breakfast programme to STV (even if only for one day). I think it would be far too unsettling for viewers in the rest of the UK to be confronted with an entirely different breakfast programme at time of the day.
We’ve all seen how difficult it has been to launch the breakfast service on Channel 3 (TV-am, GMTV and Daybreak all lost audiences and struggled to gain acceptance from viewers at the beginning). The sudden appearance of unfamiliar STV presenters, studios and graphics etc, would just serve to undermine any progress that might have been made with the latest incarnation of Good Morning Britain.
I realise ITV has opted to take STV’s overnight results programme, but that’s far from ideal, and has certainly ruffled some feathers at ITN. But I think an overnight results programme is a world away from breakfast television, when audiences want some sense of routine and familiarity …
Plus STV are just terrible in general...! Sky Channel 973 for me.