SI
Yes noticed Kate in Susanna's chair, great show today, I was watching from 6am until the end, Kate's car loss story was so funny though!
Kate is in Susanna's seat for the first time on GMB
Sean is being included a lot more today and he's reading general stories and handing over to Laura for the weather in Benidorm also.
Ben is doing the headlines however at the top of the hour
Sean is being included a lot more today and he's reading general stories and handing over to Laura for the weather in Benidorm also.
Ben is doing the headlines however at the top of the hour
Yes noticed Kate in Susanna's chair, great show today, I was watching from 6am until the end, Kate's car loss story was so funny though!
CY
They could handle a major story but if there was one people would switch to Breakfast.
GMB have had great exclusive interviews with people involved in operation yew tree, the problem is that people see Freddie star and Linda Nolan as being showbiz fluff where it's a serious subject which is very present in the news at the moment.
Not wishing anything to happen, but I imagine that the show could go very news heavy and like a rolling news channel if there was a major disaster.
Not wishing anything to happen, but I imagine that the show could go very news heavy and like a rolling news channel if there was a major disaster.
They could handle a major story but if there was one people would switch to Breakfast.
CY
I partially agree with that, although I would ask what you would TVam's GMB (Anne & Nick onwards) & GMTV be classed as. They weren't serious and stuffy with constant news, and they weren't always fluffy when there were serious things to discuss.
It's been said before but I think there's a number of reasons that it worked previously but doesn't now.
For one Breakfast evolved to take that middle ground between news and soft stuff which is when GMTV started having problems. Secondly TV has changed as has the wider media. So you can get lifestyle and "fluff" in other places. Take entertainment news, years ago I guess GMTV was one if the few places to get that kind of gossip but we're inundated now and by the time GMB report it it's old news. They also have an issue with the number of children's TV channels. If they are aiming for young families they are competing with CBBC and CBeebies not just Breakfast and I think winning that battle is gonna be tough.
I think ITV need to abandon the chase for the family/young mother market and just try to out Breakfast Breakfast. If they are clear on what they are, ie a news problem with some light and shade they have a real chance of outshining Breakfast.
There is a breakfast audience available for GMB, it's just not Breakfast's audience.
The problem with GMB which was also the problem with Daybreak is that no one knows what it's trying to be - news or fluff.
I partially agree with that, although I would ask what you would TVam's GMB (Anne & Nick onwards) & GMTV be classed as. They weren't serious and stuffy with constant news, and they weren't always fluffy when there were serious things to discuss.
It's been said before but I think there's a number of reasons that it worked previously but doesn't now.
For one Breakfast evolved to take that middle ground between news and soft stuff which is when GMTV started having problems. Secondly TV has changed as has the wider media. So you can get lifestyle and "fluff" in other places. Take entertainment news, years ago I guess GMTV was one if the few places to get that kind of gossip but we're inundated now and by the time GMB report it it's old news. They also have an issue with the number of children's TV channels. If they are aiming for young families they are competing with CBBC and CBeebies not just Breakfast and I think winning that battle is gonna be tough.
I think ITV need to abandon the chase for the family/young mother market and just try to out Breakfast Breakfast. If they are clear on what they are, ie a news problem with some light and shade they have a real chance of outshining Breakfast.
There is a breakfast audience available for GMB, it's just not Breakfast's audience.
RO
Ronnie_1990
Can someone remind me. I keep reading that the GMTV formula worked in its day. In a nutshell, why did it work?
GMTV worked because of the presenters, And also because at the time when it started rolling news channels were not that common as today. The content is important too but in today's world people can just look at their mobile for the latest stories in the morning. I don't think GMTV would of had the same success if it started today. As soon as fiona phillips left GMTV started to go downhill. People wanted to watch fiona phillips and also holmes, hardly anyone wants to watch the presenters on GMB. ITV also made a fatal mistake by bringing back presenters from the old days, WHY? Get rid of them and find nobody's to do it. They need to get a bit more serious as well.
Breakfast TV unless it is within a news setting and fast paced such as Sky news is dead. BBC Breakfast will have to make changes in the coming years to keep up. At the moment breakfast has loyal viewers, and known presenters, but in my opinion breakfast wins because of convenience, no adverts, channel one. But eventually people will become bored, and the BBC will remain complacent, and then it will go to the wall. Its a generation thing, my parents generation watch breakfast TV, I do not, and I don't know anyone my age who watches it. Maybe I am wrong, But I say 10 years from now, breakfast TV will be dead or clinging on for its life.
ST
I have no doubt that BBC Breakfast will need to make changes in the years ahead. Certainly the programme we see today isn't the one launched in 1983, or even the same as the brand launched in 2000. The BBC seem to have successfully adapted to a changing audience, although I think you are placing too much importance on the presenters, as they don't have that much effect on the audience and have changed quite frequently.
However, whilst I agree that morning habits may perhaps be generational, that is not going to have any impact on audience figures during the timescale you suggest.
My Dad listens to the radio at home before he leaves for work. His generation perhaps always will. My Dad finds the thought of turning on the TV in the morning both wasteful and distracting, to say the least. The loss of this generation in the next 20-40 years therefore isn't going to affect TV viewing figures.
However, I don't listen to the radio until I get into the car: but I do 'listen' to the TV (BBC Breakfast) while I'm getting ready for work: I watch if I hear something which would require me to see the screen. I doubt that habit is going to change over the next 30-50 years for my generation.
I appreciate that the 'younger generation' may prefer to get their news from a mobile - but I can't read my mobile or an iPad while I'm in the shower, getting dressed or making my lunch/breakfast in the kitchen. The only hands-free medium I have until I get in the car is the TV, when it then becomes the radio.
Ronnie, I think we are a long way from seeing people's morning habits change to the extent where you will hear the death knell of Breakfast TV . . . unless some epidemic wipes out everyone over 30.
However, whilst I agree that morning habits may perhaps be generational, that is not going to have any impact on audience figures during the timescale you suggest.
My Dad listens to the radio at home before he leaves for work. His generation perhaps always will. My Dad finds the thought of turning on the TV in the morning both wasteful and distracting, to say the least. The loss of this generation in the next 20-40 years therefore isn't going to affect TV viewing figures.
However, I don't listen to the radio until I get into the car: but I do 'listen' to the TV (BBC Breakfast) while I'm getting ready for work: I watch if I hear something which would require me to see the screen. I doubt that habit is going to change over the next 30-50 years for my generation.
I appreciate that the 'younger generation' may prefer to get their news from a mobile - but I can't read my mobile or an iPad while I'm in the shower, getting dressed or making my lunch/breakfast in the kitchen. The only hands-free medium I have until I get in the car is the TV, when it then becomes the radio.
Ronnie, I think we are a long way from seeing people's morning habits change to the extent where you will hear the death knell of Breakfast TV . . . unless some epidemic wipes out everyone over 30.
Last edited by Stuart on 12 July 2014 11:16pm - 2 times in total
OW
I honestly don't see why BBC Breakfast has so many viewers, perhaps because it has stayed the same over the years compared to ITV but at least the latter offers something different. I switched over to BBC for a brief moment and I couldn't stand it, I have been a loyal ITV viewer for as long as I can remember and I hope GMB is with us for some time because it is certainly better than previous ITV Breakfast offerings. Just please don't change it back in to GMTV!
NG
I think there are a couple of reasons. The BBC has a very simple proposition. You get news, local news, travel, sport and weather in a 30 minute block usually. Lightly presented, serious at times, but not self important or "hard news". No time wasting ad breaks, no competitions which insultingly treat you like a 3 year old, and before 0830 not too much showbiz fluff and Daily Mail chat. The specific presenters don't hugely matter, but their competence and ability as both presenters and journalists is important. Their personalities have to be likeable, and its nice to get to know them, but the format doesn't require "stars".
Yes - GMB and Daybreak had flashier presentation with more sophisticated studio design - but I'm not sure that actually matters that much to the public. Simple and straightforward usually does quite well.
Personally I think people make too much about how successful GMTV was. I think it was more a case of the BBC pushing so far into the serious hard news territory with Business Breakfast and Breakfast News that anything else would have been preferable... The minute the BBC editorially started pushing for a more popular format - the audience returned...
noggin
Founding member
I honestly don't see why BBC Breakfast has so many viewers, perhaps because it has stayed the same over the years compared to ITV but at least the latter offers something different. I switched over to BBC for a brief moment and I couldn't stand it, I have been a loyal ITV viewer for as long as I can remember and I hope GMB is with us for some time because it is certainly better than previous ITV Breakfast offerings. Just please don't change it back in to GMTV!
I think there are a couple of reasons. The BBC has a very simple proposition. You get news, local news, travel, sport and weather in a 30 minute block usually. Lightly presented, serious at times, but not self important or "hard news". No time wasting ad breaks, no competitions which insultingly treat you like a 3 year old, and before 0830 not too much showbiz fluff and Daily Mail chat. The specific presenters don't hugely matter, but their competence and ability as both presenters and journalists is important. Their personalities have to be likeable, and its nice to get to know them, but the format doesn't require "stars".
Yes - GMB and Daybreak had flashier presentation with more sophisticated studio design - but I'm not sure that actually matters that much to the public. Simple and straightforward usually does quite well.
Personally I think people make too much about how successful GMTV was. I think it was more a case of the BBC pushing so far into the serious hard news territory with Business Breakfast and Breakfast News that anything else would have been preferable... The minute the BBC editorially started pushing for a more popular format - the audience returned...
RO
Ronnie_1990
Don't forget technology will change over the next 10 years. We can all come back on the 12/07/2024 and reach a judgement.
CA
GMTV was in trouble long before Fiona left.
Nobody watches News channels in the UK. Combined BBC NC + Sky News barely account for 1.5% of UK viewing in a normal week and that figure has barely grown in 8-10 years. Which is why there has been such a debate recently about their future.
BBC Breakfast has grown it's audience by 50-55% in the last 12 years.
Impressive research. BARB and audience profiles from advertising firms say differently but I'm sure your data is more accurate.............
We can go back 10 years and look at the equally ridiculous predictions about how traditional bulletins would be obsolete and everybody would watch the News channels instead. If you're going to make predictions some solid data or facts would be nice instead of 'my family' or 'my friends'.
Lots of clichés but zero facts or evidence.
GMTV worked because of the presenters, As soon as fiona phillips left GMTV started to go downhill.
GMTV was in trouble long before Fiona left.
GMTV worked because of the presenters, And also because [b]at the time when it started rolling news channels were not that common as today.
Breakfast TV unless it is within a news setting and fast paced such as Sky news is dead.
Breakfast TV unless it is within a news setting and fast paced such as Sky news is dead.
Nobody watches News channels in the UK. Combined BBC NC + Sky News barely account for 1.5% of UK viewing in a normal week and that figure has barely grown in 8-10 years. Which is why there has been such a debate recently about their future.
BBC Breakfast has grown it's audience by 50-55% in the last 12 years.
Its a generation thing, my parents generation watch breakfast TV, I do not, and I don't know anyone my age who watches it.
Impressive research. BARB and audience profiles from advertising firms say differently but I'm sure your data is more accurate.............
Don't forget technology will change over the next 10 years. We can all come back on the 12/07/2024 and reach a judgement.
We can go back 10 years and look at the equally ridiculous predictions about how traditional bulletins would be obsolete and everybody would watch the News channels instead. If you're going to make predictions some solid data or facts would be nice instead of 'my family' or 'my friends'.
Lots of clichés but zero facts or evidence.
RS
Rob_Schneider
What is 'Good Morning Summer' being used for??
Ranvir and Dr Hilary were in Benidorm talking about child safety and how not to lose your child abroad.
Don't stage their kidnapping.
I'll get me coat.