Good Morning Britain - the launch

And now STV overrunning and re-capped their top story. I believe they are running the main show on a very slight delay now.

7am titles in HD, for anyone interested:

Stage 2 national campaign begins tonight

A lot more presenting from the sofa this morning. Whether this will last when Sean returns and they're back to four presents I am not sure, but I do hope they do not slip back to too much sofa presenting. Part of the appeal of GMB was that it was different because all presenters were around the desk (for most of the show).

Would that involve this advert?

'Stage 2 late' I'd call it.

Partly

Don't give up the day job

I expect that will be cut together with some more 'fun' moments to make 'Where Mornings Live' promo.

A nice little advert. It emphasises that the programme is about news, let's hope that it remains true to that.

I did like the time given to the presenters this morning to discuss the news between themselves, and then later on the sofa, it worked well and showed good chemistry between them.

The hashtag '#GMBNewsDoesntSleep' is basically copying CBS This Morning and their '#newsisback' and '#newsisbackinmornings'. Expect an Eye Opener soon...

That's actually a really good promotional video, imo. Although with these ads only airing in England, how would the viewers in different parts of the UK see this, and think to give it a try.. ITV need some sort of advertising on STV/UTV. imo.