Good Morning Britain - the launch

I haven't managed to get access to Friday's ratings. But, for the week beginning 2nd of June GMB's consolidated ratings including +1 was 536,000 (14% share) compared with Breakfasts 1.59 million (39% share). It is still quite woeful and will likely settle even lower as we approach the summer holidays.

I know others will disagree, but I think having the likes of Kate and Ranvir presenting on GMB does lighten up the atmosphere and they bring a sense of fun to the show. As already mentioned I thought Kate's faux pas on Thursday was hilarious and she has fantastic chemistry with Ben. I think in hindsight it was probably a mistake to hire four presenters, instead they should have kept either Kate or Ranvir as a permanent member of the team to help with the transition to the new show and connect with the existing audience.

I can understand why people have such mixed or negative feelings about Susanna on the show. I've warmed to her more since GMB launched and she does have good chemistry with the others. She can handle the serious items really well, but I think she struggles to deal with the fluff in comparison to the others.

I also think having Sean on OB's in Brazil has shown how he has such a limited role as main presenter. I personally think it works having 3 instead of 4 presenters. Even if the desk looks uneven, the chemistry, interaction between the presenters and the flow of the show is better IMO. It will be interesting to see I there are any cosmetic changes planned for September as there will be a lot of pressure to improve the ratings.

Remixed music bed used for World Cup part of the headlines at 6:30.

EDIT: Different remixed bed also used for Richard's Showbiz preview.

Charlotte makes her way down to Lorraine's kitchen to spread chicken bacteria

There was also a rock remix around the break at 8:20

Also has Andi Peters been dropped? Claire Richards doing competitions....

I loved that bid at 8:10 they did on the goat, made me laugh so much!

Too much. I more often than not watch Breakfast, and Im not going to lie, switching over to see that totally made me want to switch back to Breakfast. I wish they would remove all that rubbish!

I think you need to lighten up. It was no more than a thirty second joke, which left me giggling for a couple of minutes after. You have to remember that GMB isn't a Breakfast equivalent. You can't judge the programme on 'whether it would happen on Breakfast'.
Our opinions clearly differ as I found it all rather humorous and dare I say, picked up my mood before I headed on out.

You should have switched over then

This is exactly the way it should be. ITV[1] should be offering something different. Who is going to watch a BBC Breakfast clone with adverts?

One thirty second 'joke' isn't going to change it from a BBC Breakfast clone to something incredible that millions want to watch. I think that what they're offering is on the whole good, but that was enough to make anyone giving GMB a go want to switch channels.

How do you know this then? Have you conducted some kind of survey or poll? Some people may prefer the more lighter and 'jokier' side of GMB to Breakfast.

And when you say, it won't make viewers tune in, could the same not be said for it making viewers tune out? You've contradicted yourself, mate.

What were they? I'm assuming they were good so I think it should be put out there.