Good Morning Britain

Irrelevant. In terms of business, GMB is delivering for ITV. Yes it lags behind Breakfast but Breakfast can't sell advertising.

I agree that it delivers viewers for the advertisers however the cost of Good Morning Britain is astronomical. ITV seems to think that there is a business case for the programme based on overall morning viewing. They are taking the commercial radio approach, hook them with breakfast and many will stay for the rest of the day.

I think someone had posted previously that the only watch the first 20 minutes on Catch Up. I'm the exact same in the mornings, it's the first 20 minutes that grab my attention the most to see what Piers is filling to rant about.

Unfortunately, Breakfast doesn't grab my attention at all and if that makes me have the attention span of a child then so be it.

Not really, not per episode.

Yep - and don't GMB, Lorraine, This Morning etc. deliver the right audience type for advertisers (and the incessant competitions must surely be significantly subsidising the shows too ?

Actually refreshing nowadays for a broadcaster to invest in a slot rather than just throw out content as cheap as possible in the hope not to make a loss.

I don't watch any of it on either network or catch-up later. Must admit I haven't really watched ITV breakfast TV in any major form since the TV-am days as I was a rebel and Big Breakfast was my thing instead at the time after TV-am went off the air. These days? Can get inane banter from the radio pepped with music and travel, what do I need Piers for?

I don’t think the new frosted over the shoulder News graphics have been mentioned at all?

Are they new today? They look quite nice. A frosted background with a seethrough ITV News logo and graphics reminiscent of the top of the hour graphics.

The generic ITV News one seems a bit needlessly huge and pointless though.

I really don’t like that new over-the-shoulder graphic. Takes up too much space and covers the left-hand screen with I think acts as a great background.

STV is showing GMB in HD today? When did this start?

I can't help but think they made this after Piers' problem with him reaching for his drink constantly in shot.
I don't mind the graphic personally, but I think the there needs to be a wider shot of Charlotte - it's too close up.