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Liking the promo, it definitely appears to be parodying the ‘warm’ BBC Breakfast promo where the presenters are talking to the families as they go about getting ready.
It does set up a bit of a problem though — what do they do when Piers leaves? I imagine there will be a time when Morgan goes too far over the line, and they’ll be forced to find a replacement.
Fridays have historically rated lower than the rest of the week (I’m guessing that’s why it’s Susanna’s day off) so ITV may be less concerned that it’s a very different program under Ben and Kate. They could do with some consistency across the week though.
Given that Katie Hopkins has already been denounced by most of the UK media, there is no chance ITV will give her a platform to air her vile comments.
It does set up a bit of a problem though — what do they do when Piers leaves? I imagine there will be a time when Morgan goes too far over the line, and they’ll be forced to find a replacement.
Fridays have historically rated lower than the rest of the week (I’m guessing that’s why it’s Susanna’s day off) so ITV may be less concerned that it’s a very different program under Ben and Kate. They could do with some consistency across the week though.
Given that Katie Hopkins has already been denounced by most of the UK media, there is no chance ITV will give her a platform to air her vile comments.