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Good Morning Britain

From Television Centre (April 2018)

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JK
JKDerry
Isn't only STV really affected by these time changes, in terms of franchise hand over - as UTV is now owned and operated by ITV plc, so not really too much problem for them.

The franchise handover is really a relic of the past, and a simple agreement in contract with STV could sort out the 9.25am conundrum once and for all.
LS
Lou Scannon
The franchise handover is really a relic of the past, and a simple agreement in contract with STV could sort out the 9.25am conundrum once and for all.


As could an ITV plc takeover of STV!
AN
Andrew Founding member
Isn't only STV really affected by these time changes, in terms of franchise hand over - as UTV is now owned and operated by ITV plc, so not really too much problem for them.

The franchise handover is really a relic of the past, and a simple agreement in contract with STV could sort out the 9.25am conundrum once and for all.

It effects all regions, as ITV Breakfast advertising is sold separately and differently due to having different regions.
HJ
HJL
Off topic but I’m wondering whether we’re going to see anything consistent - in image/ brand - across all programming tomorrow morning!?

Now look/ updated titles for GMB... also will we see a cross over like the one to Lorraine for this morning & Loose!? Intriguing.
LS
Lou Scannon
Surely the whole point of the "passing the baton" trailer is that there will indeed be a direct handover (split-screen, most likely?) between every programme from GMB to LW?
MU
Multi
Likely to be a handover like how Lorraine trails on GMB and LW trails on TM. I’d expect TM to trail on Lorraine
WH
what
The promo shows the clock in the gallery jumping from 08:55 to 09:00 and from 09:55 to 10:00. I think the connection between the shows, if any, won’t be as prominent as we’re assuming.
ST
Stuart
Surely the whole point of the "passing the baton" trailer is that there will indeed be a direct handover (split-screen, most likely?) between every programme from GMB to LW?

BBC Breakfast have sometimes done this when the 09:15 programme is live. I don't think it adds anything. It all rather follows the arrogant premise that "because we can, we will".
MA
madmusician
Surely the whole point of the "passing the baton" trailer is that there will indeed be a direct handover (split-screen, most likely?) between every programme from GMB to LW?

BBC Breakfast have sometimes done this when the 09:15 programme is live. I don't think it adds anything. It all rather follows the arrogant premise that "because we can, we will".

No, if there isn't a junction people are less likely to switch off. That's proven. That's why BT Sport began their channel without any titles or end credits through their live programming on a Saturday and instead had presenters hand over to the next ones all the way through. It was a very odd televisual grammar, but they had reasons for doing it.
IS
Inspector Sands

BBC Breakfast have sometimes done this when the 09:15 programme is live. I don't think it adds anything. It all rather follows the arrogant premise that "because we can, we will".

It helps carry the audience over to the next programme. Fewer people will turn over if there's not a junction of trailers
BR
Brekkie
Separate sponsorship deals means there needs to be a clean point between each show. They might make a bit more of a deal of it tomorrow but only likely change will be a promo of This Morning during Lorraine, which used to air in the Jeremy Kyle break anyway.
DM
DeMarkay
Let’s do this!

Enjoy the next seven and a half hours of ITV Daytime!

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