I wonder why the changeover is still 9:25. It's such an odd time that I think was basically done so ITV companies could do their start-up sequence in time for the first programme at 9:30. Hasn't been relevent for over 30 years, so I wonder why it's never been changed to 9:30.
The contract time for breakfast TV on ITV is just that - 6am-9:25am. The original reason for the 9:25am start was to get things going for a 9:30 start, hence a startup seqeuence. That went out the window years ago as you say.
Presumably its for the same reasons the London Weekend thing still starts at 5:15 on a Friday, despite the fact the on-air principle disappeared 15 years ago. More trouble to change it than its worth?
The likes of the IBA/ITC/Ofcom have always had the power to tinker with the licence/franchise terms (at least at "renewal date" times, if nothing else), surely?
Prior to the creation of a "National Breakfast" licence/franchise in the early 1980s, would the existing regional licensees/franchisees presumably hitherto have had the theoretical "right" to broadcast 24 hours? It was perhaps only because they
just so happened
not to do so in practice (Good Morning Calendar notwithstanding!) that the creation of such a licence/franchise didn't really ruffle any feathers (to my knowledge).
Wasn't the Friday evening Thames/LWT changeover originally at 7pm or something? The broadcasting authority were clearly able to commute 105 minutes of airtime from one to the other, whether the Weekday incumbent liked it or not!
Most recently (in 2014, I think?) came the official reorganisation of the franchise structure in Wales and the West Country. Farewell to a combined Wales & West franchise and a "South West Peninsular-only" (so to speak) franchise. Hello to a Wales-only franchise, and a "whole-of-the-West Country" (from Cornwall to Gloucestershire) franchise. This, of course, belatedly matched the way things had already been done in practice since a few years prior anyway.
Therefore, presumably the official time parameters of the Channel 3 Breakfast franchise
have been changed at numerous points in time before now, if the will was there to do so. There must be reasons why it is not regarded as change worth making, albeit I have no idea what those reasons are.
As I work office hours, I have no idea how the lead-in to Jeremy Kyle is structured. I presume that ITV/STV/UTV airtime starts with at least some programme trailers, so that JK in practice starts at e.g. 09:27 or whatever, rather than truly at the billed time? I presume JK's actual duration is really designed to fit a 60-minute slot (e.g. for ITV2 repeats etc), rather than the awkward 65-minutes? In which case, I presume that the number of programme trailers during each commercial break within JK's weekday morning slot further pad out the rest of the 5-minute discrepancy?
I am the
viewer of ITV West News.