I'm aware of that, but it's not too much of a hurdle, run the 0900-0925 segment from the ITV Breakfast franchise, running an extended ad break incorporating the switch, and then the remainder from the Network Franchise. These days the 0925 'switch' is virtually transparent anyway. The only trick needed being hitting the 0925 junction with an ad break on the dot.
It's not completely out of the question for a programme to straddle either side of 9:25. It happened in the early days of GMTV with The Disney Club. I don't think it would be difficult to convince STV to take the second half of the programme.
:-(
A former member
Its happened beyond 1993 aswell the last time Im sure was in 1998
Why do we even need the 09:25 "handover" between breakfast and the rest of the network schedule these days anyway? Isn't it just an anachronistic leftover from the days when ITV was a network of separate independent regional stations, and regulated by the IBA?
Why do we even need the 09:25 "handover" between breakfast and the rest of the network schedule these days anyway? Isn't it just an anachronism leftover from the days when ITV was a network of independent regional stations, and regulated by the IBA?
The on screen handover isn't required, and isn't the stumbling block for a show that runs from 9-10. The issue is that STV has the right to broadcast what they want during their airtime, so in theory they could pull it off air at 9:25 and air their own programme.
:-(
A former member
There have done this in the past. However if ITV were to speak nicely to STV and promise to have ad break at 09.35 Im sure STV would be happy,
ITV have strengthened their Sunday line-up recently, but I’m not sure we’ll see weekend editions of GMB anytime soon. They’d certainly have to pre-record it to stand any chance of making a profit. They could have live updates from whoever is presenting ITV News that morning, with the rest of the show recorded on the Friday. That could cause logistical issues with This Morning though, and any topical discussions/debates could quickly be made irrelevant (such is the state of British politics at present).