BA
I don't think music does particularly well in ratings terms in the UK. (One reason why it is almost always at the end of shows is that it is better for ratings to lose them at the end of a show than earlier...)
Plus US morning shows have higher budgets that allow for sound checksa and rehearsals for bands whilst the main gallery is on-air. (Rather than having to do them during regional opts as Breakfast used to...)
They generate some buzz, and can have a 'halo effect' - and for the US shows they add some energy to their final segments - but they are seldom ratings gold.
As well as that there aren't that many artists now that use daytime tv for promo as with streaming etc it doesn't make a dent. Back in the late noughties daybreak and all the other daytime shows would have performances by various artists, probably most frequently the Saturdays
If you look at American breakfast shows they always have music performances. Especially from British artists. I personally think it would bring in more viewers if they had promos during the daytime to say for example Dua Lipa will be performing her new single LIVE or The Vamps, Arcade Fire, Liam Payne, Louis Tomlinson, Harry Styles. Plenty of choices out there.
I don't think music does particularly well in ratings terms in the UK. (One reason why it is almost always at the end of shows is that it is better for ratings to lose them at the end of a show than earlier...)
Plus US morning shows have higher budgets that allow for sound checksa and rehearsals for bands whilst the main gallery is on-air. (Rather than having to do them during regional opts as Breakfast used to...)
They generate some buzz, and can have a 'halo effect' - and for the US shows they add some energy to their final segments - but they are seldom ratings gold.
As well as that there aren't that many artists now that use daytime tv for promo as with streaming etc it doesn't make a dent. Back in the late noughties daybreak and all the other daytime shows would have performances by various artists, probably most frequently the Saturdays