TV Home Forum

Good Morning Britain

March 2017 onwards - Moving to TVC Studio 3 on 16th April 2018 (March 2017)

This site closed in March 2021 and is now a read-only archive
NE
Newsroom24
Does anybody think that IF GMB launched when GMTV ended it would have been a success or would it have been a flop like daybreak because of the sudden change?


That's a really interesting question. It's difficult to answer but arguably at the start of Daybreak it had a completely different feel to GMTV (new colours, new studio design, new presenters etc.) which prehaps didn't attract the viewers as was hoped. All these were changed as the show went on with the colours changing from purple to yellow and then orange, studio design changing and various different presenters and by the end made it seem far more like a new version of GMTV.

Good Morning Britain, allthough more similar to GMTV in areas such as the colours used and some of the presenters, it really is quite different in that there is far more of a heavy focus on news. It could be argued that it is this, along with clips and discussions from the show being featured heavily on social media and the views of a rather outspoken Piers Morgan appearing in the national press that has helped the programme to gain coverage and viewers.

My take on your original question would be that if GMB was launched and run in exactly the same way as it is today following GMTV it may have kept loyal viewers of GMTV on board through the presenter line up while attracting new ones through the increased focus on news and discussions and would therefore probably not have been a flop. That said I think that ITV have learnt quite a lot from the failings of Daybreak and this has helped them to make Good Morning Britain the programme it is today so it is difficult to say for sure in reality because many factors would be very different.
AN
Andrew Founding member
I expect it would have been somewhere in between. They wouldn't have had Adrian Chiles not being right for 6am or the issues with the dark set that Daybreak had.

BBI45 posted:
Why not just hold on to see what this programme looks like first, as it this stage it is no more than an EPG entry that splits the show into two parts.

As I said earlier, I think they are just likely going to be seeing what audience figures are like after 8:30. Otherwise, they could have easily found somebody else to cover for Lorraine.

I bet it's like what someone else said, so it can be sponsored. I expect it will have the same sponsor as Lorraine does, as they probably bought a year round deal.
AN
all new Phil
Correct me if I'm wrong, but wasn't the peak for viewing figures since the end of GMTV during the Adrian and Christine era of Daybreak? I still don't think it was the disaster we were made to believe it was.

They were too quick to revert to what they'd done before, when they should have stuck with their bold change of direction. I thought the original Daybreak was really good on the whole.
TG, watchingtv and Ben Shatliff gave kudos
AA
Aaron_2015
BBI45 posted:
Why not just hold on to see what this programme looks like first, as it this stage it is no more than an EPG entry that splits the show into two parts.

As I said earlier, I think they are just likely going to be seeing what audience figures are like after 8:30. Otherwise, they could have easily found somebody else to cover for Lorraine.


Ratings breakdowns come in half an hour slots, the overall program ratings are worked out afterwards. You could easily calculate GMB without the 8:30 - 9:25 section to find out how each bit of the program performed, so I doubt that's the reason.

Just Ben and Charlotte this morning, they seem to be using the two presenter format more and more, rather than having a correspondent fill the newsreaders space. Ben is perhaps a little more muted with Charlotte, although a think a lot of the shenanigans with Kate is a bit fake to be honest.
NE
Newsroom24
Correct me if I'm wrong, but wasn't the peak for viewing figures since the end of GMTV during the Adrian and Christine era of Daybreak? I still don't think it was the disaster we were made to believe it was.

They were too quick to revert to what they'd done before, when they should have stuck with their bold change of direction. I thought the original Daybreak was really good on the whole.


I'm not sure about viewing figures, but it was my impression that Daybreak wasn't really that much of a success overall. I too also quite liked the original Daybreak, though I didn't like it after they did the relaunch with Matt Barbet so much. I wonder if one of the reasons people were moving away from GMTV by the end of it was because they got bored of the format and I wonder if the format was different enough with Daybreak to make people stay. While elements of Daybreak was bold, I think they have a better direction overall with Good Morning Britain.
UB
UBox
Based on public reaction surely the Dan and Kate era was the best of Daybreak.

Going back to the question, I think Daybreak was sort of needed for ITV to realise that they need to stick at something and not scrap the format when something isn't going well. Yes GMB has changed a bit over 3 years but now it's more like launch and the news format works and ITV stuck with it.
DB
dbl
How they strike down the Lorraine set to Loose Women:
DE
DE88
It certainly didn't help that the tabloids jeered at Daybreak at just about *every* opportunity possible. Rolling Eyes

I think it's fair to say that they chased it off the air...
NG
noggin Founding member
BBI45 posted:
Why not just hold on to see what this programme looks like first, as it this stage it is no more than an EPG entry that splits the show into two parts.

As I said earlier, I think they are just likely going to be seeing what audience figures are like after 8:30. Otherwise, they could have easily found somebody else to cover for Lorraine.


Ratings breakdowns come in half an hour slots, the overall program ratings are worked out afterwards. You could easily calculate GMB without the 8:30 - 9:25 section to find out how each bit of the program performed, so I doubt that's the reason.


They normally come in 15 minute slots as standard, but you can get minute-by-minute should you wish to pay for it. (For instance to see where people turn over). You can also pay to see where people go when they leave you or where they join you from.
GE
thegeek Founding member

Or, if not Good Morning Britian Summer, they could call it Good Morning Britton with Fern Britton. She could be the summer stand-in.

I'm going to send-in my idea. To the offices of Good Morning Britian. Xxx

Or why not BBC Parliament's Daniel Brittain?

(actually, I can think of several good reasons...)
RO
robsmith_08
https://www.youtube.com/watch?v=AUsljzVMkqk Surprised no one mentioned this
RO
rob Founding member
https://www.youtube.com/watch?v=AUsljzVMkqk Surprised no one mentioned this


https://tvforum.uk/forums/post1073901#post-1073901

Newer posts