AA
It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.
What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.
It's unbelieveable really that in the talk of it moving to TV Centre and then returning to ITV Studios in 5 years or so that the assumption is the show will still be around, something you couldn't have said - dare I say it - pre-Piers Morgan.
It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.
What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.
UB
He's also said in same interview that he'd be there to the death of it or something along those lines.
I dont see Morgan still on Good Morning Britain when they return to ITV Studios.
He has already supposedly said he doesn't like early mornings "its killing me' or to that effect.
He has already supposedly said he doesn't like early mornings "its killing me' or to that effect.
He's also said in same interview that he'd be there to the death of it or something along those lines.
RA
I stopped watching GMB when that cretin Morgan appeared. I won't watch until after he's gone.
VM
It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.
What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.
I don't think anyone is arguing that there has been a ratings surge. But the change of perception in the media, from the lows of 'Daybroke' to seeing positive articles about the ratings (despite the actual ratings not changing much), is quite remarkable. It shows that ITV have managed to find a voice in the breakfast TV space after years of constant changes. And they can build upon that to actually increase the ratings.
And again, I stress that I don't like Piers Morgan myself at all.
It's unbelieveable really that in the talk of it moving to TV Centre and then returning to ITV Studios in 5 years or so that the assumption is the show will still be around, something you couldn't have said - dare I say it - pre-Piers Morgan.
It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.
What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.
I don't think anyone is arguing that there has been a ratings surge. But the change of perception in the media, from the lows of 'Daybroke' to seeing positive articles about the ratings (despite the actual ratings not changing much), is quite remarkable. It shows that ITV have managed to find a voice in the breakfast TV space after years of constant changes. And they can build upon that to actually increase the ratings.
And again, I stress that I don't like Piers Morgan myself at all.
LB
I don't believe that this is true at all. It was just a joke by piers following his row with Susanna this morning. And as already mentioned, it's just the daily express overreacting again.
https://www.google.co.uk/amp/s/www.express.co.uk/showbiz/tv-radio/832736/Piers-Morgan-QUITS-Good-Morning-Britain-Susanna-Reid-Twitter-ITV/amp
I don't believe that this is true at all. It was just a joke by piers following his row with Susanna this morning. And as already mentioned, it's just the daily express overreacting again.
Last edited by Luke B on 25 July 2017 10:22pm
CA
It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.
What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.
I don't think anyone is arguing that there has been a ratings surge. But the change of perception in the media, from the lows of 'Daybroke' to seeing positive articles about the ratings (despite the actual ratings not changing much), is quite remarkable. It shows that ITV have managed to find a voice in the breakfast
They hired the current editor at large of " Mail Online" and and a man who has friends at News International and Trinity Mirror, it really isn't " unremarkable " to see positive coverage
It's unbelieveable really that in the talk of it moving to TV Centre and then returning to ITV Studios in 5 years or so that the assumption is the show will still be around, something you couldn't have said - dare I say it - pre-Piers Morgan.
It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.
What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.
I don't think anyone is arguing that there has been a ratings surge. But the change of perception in the media, from the lows of 'Daybroke' to seeing positive articles about the ratings (despite the actual ratings not changing much), is quite remarkable. It shows that ITV have managed to find a voice in the breakfast
They hired the current editor at large of " Mail Online" and and a man who has friends at News International and Trinity Mirror, it really isn't " unremarkable " to see positive coverage
RO
I don't believe that this is true at all. It was just a joke by piers following his row with Susanna this morning. And as already mentioned, it's just the daily express overreacting again.
Ah fair enough
https://www.google.co.uk/amp/s/www.express.co.uk/showbiz/tv-radio/832736/Piers-Morgan-QUITS-Good-Morning-Britain-Susanna-Reid-Twitter-ITV/amp
I don't believe that this is true at all. It was just a joke by piers following his row with Susanna this morning. And as already mentioned, it's just the daily express overreacting again.
Ah fair enough
VM
It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.
What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.
I don't think anyone is arguing that there has been a ratings surge. But the change of perception in the media, from the lows of 'Daybroke' to seeing positive articles about the ratings (despite the actual ratings not changing much), is quite remarkable. It shows that ITV have managed to find a voice in the breakfast
They hired the current editor at large of " Mail Online" and and a man who has friends at News International and Trinity Mirror, it really isn't " unremarkable " to see positive coverage
I can still call a drastic change in media coverage remarkable even though you have a conspiracy theory.
It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.
What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.
I don't think anyone is arguing that there has been a ratings surge. But the change of perception in the media, from the lows of 'Daybroke' to seeing positive articles about the ratings (despite the actual ratings not changing much), is quite remarkable. It shows that ITV have managed to find a voice in the breakfast
They hired the current editor at large of " Mail Online" and and a man who has friends at News International and Trinity Mirror, it really isn't " unremarkable " to see positive coverage
I can still call a drastic change in media coverage remarkable even though you have a conspiracy theory.