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Precisely the opposite - share should be unaffected as it's a percentage of people watching TV. Unless you believe GMB viewers are more likely to go outdoors in hot weather than Breakfast viewers?
No I believe that there are less people casually watching repeats on lower rating channels therefore pushing up the shares of the more appointment to view shows (at that time of the day) Breakfast and GMB.
Miniscule numbers.
As I say, ratings are affected by the numbers watching TV overall. Share isn't. That's the whole point of reporting share.
The share was no doubt helped by the fact that it's been so hot lately and there will generally be less people watching TV
Precisely the opposite - share should be unaffected as it's a percentage of people watching TV. Unless you believe GMB viewers are more likely to go outdoors in hot weather than Breakfast viewers?
No I believe that there are less people casually watching repeats on lower rating channels therefore pushing up the shares of the more appointment to view shows (at that time of the day) Breakfast and GMB.
Miniscule numbers.
As I say, ratings are affected by the numbers watching TV overall. Share isn't. That's the whole point of reporting share.