859.8k, 21.3%. ITV's 10th highest watched show of the day.
The share was no doubt helped by the fact that it's been so hot lately and there will generally be less people watching TV but it does finally seem to be making headway.
I think the improved ratings are well deserved. ITV have finally stuck with a concept and (despite some tweaks) its worked and GMB is in the best position it's ever been.
The share was no doubt helped by the fact that it's been so hot lately and there will generally be less people watching TV
Precisely the opposite - share should be unaffected as it's a percentage of people watching TV. Unless you believe GMB viewers are more likely to go outdoors in hot weather than Breakfast viewers?
The share was no doubt helped by the fact that it's been so hot lately and there will generally be less people watching TV
Precisely the opposite - share should be unaffected as it's a percentage of people watching TV. Unless you believe GMB viewers are more likely to go outdoors in hot weather than Breakfast viewers?
No I believe that there are less people casually watching repeats on lower rating channels therefore pushing up the shares of the more appointment to view shows (at that time of the day) Breakfast and GMB.
The share was no doubt helped by the fact that it's been so hot lately and there will generally be less people watching TV
Precisely the opposite - share should be unaffected as it's a percentage of people watching TV. Unless you believe GMB viewers are more likely to go outdoors in hot weather than Breakfast viewers?
As they aim for a younger demo that may actually be the case.
