This should be the basis of a new ITV News physical set. Obviously, it would need some colour changes, but this design really should become the standard for ITV News across the country.
I doubt ITV News will ever leave their virtual studio. It is perfect for them, cheap, and makes their studio look much bigger than it really is. They have to compete with the BBC News studios, and virtual reality is the only way, as there is no room at Grays Inn Road for them to have a vast news studio.
The ITV News studio as it looks now is fine. I'm not a fan of virtual newsrooms but at least it's convincing in trying to pass itself off as real. Not like the 2009 revamp where the presenters were half a mile away from the cameras.
The photos of the set are rare in that (as posted previously) they look great
, when most sets photographed without the proper lighting and everything look rubbish in comparison to seeing them on the TV. I think we're in for a treat.