Good Morning Britain

Presumably some of these people will be sited In the ITV Daytime offices in the old BBC White City building?

Aren't GMB and This Morning sharing TC3 (8,000 square feet) not TC2? (Hence Sean's comment about a bigger space)

I thought Lorraine and Loose Women were sharing TC2 (3,430 square feet)?

I think we all assumed that the daytime schedule is :

GMB - TC3
Lorraine - TC2
(Jeremy Kyle)
This Morning - TC3
Loose Women - TC2

It is so weird to me that ITV have moved into 2 of old BBC buildings and yet the BBC couldn't possibly have stayed and use them after renovation. Not for for purpose indeed...

Not sure of your point. The BBC no longer needed White City and the Media Centre buildings as their previous residents had moved out (BBC Worldwide has moved into Television Centre, BBC Magazines were sold off, some of the production teams were moved to Salford, others were moved to NBH and then moved again into the Broadcast Centre). The BBC's in house production departments are also smaller now, as the 75%, then 50%, in-house guarantee has gone...

The BBC simply didn't need as much office space in West London... Are you suggesting the BBC should have kept empty buildings?

As for the TV Centre site. The studios were OK (though not quite as modernised as some would have you believe - sure they were HD, but in many cases that was the only modern thing about them...) but the rest of the site was in a very poor state, and the BBC wasn't able to fund the renovation, nor did it need the space.

Starting from a blank sheet of paper in 2000 you could have taken a lot of very different decisions - but that's the benefit of hindsight.

Personally I think there was a reason to keep more studios open at TV Centre 'in the national interest' - but that ship has sailed.

Agreed, the wrong decision based on the facts that then BBC Management were given but ignored for political reasons. But we are where we are - incredibly though the ITV's GMB will come from BBC West London studios for creative decisions whilst Breakfast will come from Salford for political ones. Especially when there is an ideal studio at Broadcasting House which the One show uses in the evening and could easily be reset for the morning. If there is one thing Breakfast set lacks is character and detail. It should fee cosy & doesn't it feels bland and abandoned.

Why then is BBC Breakfast still number one in the ratings against GMB over on ITV? I never understood that. I too think BBC Breakfast is bland and lacks warmth and character, but we see the figures that 1.5 million tune in each day compared to around 700,000 for GMB.

Habit? Most people just throw a channel on and aren't really bothered if it's ITV, the BBC or Sky - there's an army of people that actually watch the content, I know a load of people who just put it on for background noise!

BBC Breakfast has a regular and well established formula. It's safe and for some dull, but it provides what most people require at that time of day news, weather & local news at prescribed periods without interruption from adverts or Andi Peters with a competition for a £30,000 motor home in the South of France.

Viewers I expect are even less tolerant of ads in the short period that most watch at breakfast which is another factor.

I expect that is the case, they’ll watch the news, travel and weather on BBC Breakfast, but I bet if they were asked an hour later what the feature reports were in between, they wouldn’t know.

Wrong thread I know, but that’s why BBC Breakfast won’t be getting neither a new set or new look any time soon, just in the same way that Kellogg’s won’t be changing the recipe for Corn Flakes any time soon.

From what I have heard Lorraine and Loose Women will share TC3, main reason is that TC3 is 8,000 Sq Ft and can be split into two sections, one small area for Lorraine, with the larger area with an audience of around 150 for Loose Women. It is also to do with timing. Lorraine concludes at 9.25am, this gives three hours for the production team to get the Loose Women set read. TC2 will be the home for GMB and This Morning, both probably sharing one main set, with slight redressing for the two shows. Both shows I think will have a London back drop. GMB concludes at 8.30am and gives two hours for the production team to prepare for This Morning. So it comes down to basic logic for the production teams.

I believe This Morning will have a separate set, opposite GMB's.

There should be no problems fitting the sets into TC2 at 3,430 Sq Ft, it has enought space. The studio is larger than Studio 5 or 8 currently at The London Studios. It is going to be interesting to see if TC3 will be used at weekends for other shows, as it is a vital 8,000 Sq Ft studio, perfect for talk shows, game shows, sitcoms etc, but will be block booked Mondays to Fridays for ITV Daytime for the majority of the year.