Good Morning Britain

The other point I should make from a TV pres point of view is that I've found GMB to be much more visually welcoming and appealing for the early morning. They've got a nice, professional looking, bright and fresh set - compared to BBC Breakfast who are stuck in a small, dark corner - and it really shows.

I do wonder how long Piers will stay at Good Morning Britain - his tweets today suggest to me he's got his eye on a return to US television, maybe at Fox News? In which case - and I know it's hypothetical - how much of the show's recovery is down to him, and how much is down to the fact it just feels like a more coherent, confident show that has settled.

Pandering to faux pantomime villans people "love to hate" is how Donald Trump became leader of the free world.

The difference being that Piers Morgan is a TV show host. Trump's position could actually harm people. I think most of us can tell the difference between politics and entertainment.

Trump was just a harmless media personality until a couple of years ago.

I'm not sure I necessarily agree with JCB's broad point, but I do think it's worth saying that a TV host can have huge influence if they manage to normalise certain views and opinions.

Somebody suggested earlier in the thread that Piers might be trying to line up a job in America, and I certainly think that's true. This week he's made appearances on Peston on Sunday, Sunday Politics, Question Time and now Marr. Presumably all of this will have been sent to the US networks to show how well Piers would work as a contributor.

Surely he's already well known as a presenter and contributor in the US?

I imagine any move over there would depend on how his mate Donald gets on

The appearances seemed almost like 'auditions', but as you say Piers is already well known. Considering Nigel Farage has been employed off the back of Trump winning, I could easily see Piers landing himself a role.

Piers would be leaving GMB in a moment if he had an offer from a US network.

He's made appearances on all of these shows because of how well he knows Trump. And also because he's possibly the only celebrity willing to support him.

Yes I don't think Piers really need anything else to add to his showreel for news channels considering his experience in the US. Not sure how he'd sit on Fox - he may be a friend of Trump but he is fairly liberal.

Never underestimate the power of Ego either. Being invited on shows like Marr, Sunday Politics and Question Time (and to a degree Peston - though that's linked to his employer) because of his expertise (real or perceived) on a subtject gives him a sense of importance, and definitely will be an ego boost.

It's worth reminding ourselves that Piers was on a cable news channel (which don't rate amazingly, and which he was let go from - actuallly for the right reasons ISTR. He stood on principles in taking on the gun lobby...) in the US, and is on a little-watched morning show here. He was sacked by the Daily Mirror, for publishing fabricated photos too, don't forget. He's not amazingly credible in some areas...

It's not like he's David Dimbleby, Huw Edwards or Graham Norton. He's not got that level of credibility or that size of audience these days - so being invited on shows that are the leaders in what they do (rather than the also-rans he often presents) is presumably quite ego-massaging.

(Life Stories was probably the biggest thing he's done here ?)