From itv…...This is Good Morning Britain...With Charlotte Hawkins...…...Live from Television Centre. to me that just doesn't sound right with so many pauses. the Television Centre bit at the end sounds out of place
Yes, generally in announcing and marketing you usually say important information / thing that you want listeners to remember the most AT THE END.
This is why you will usually notice in advertisements that the name of the product is the last thing you hear.
Also, the name of the person you are introducing onto a stage is usually last in an introduction.
In this case, I think it would be better for them to finish on the name of the programme, rather than the name of the studio location. Because the show name would be more likely to be remembered, and the other information they are giving is not as important to the audience.
An example of such an announcement currently in use: ''Live from CNN London, this is Your World Today''. It doesn't have the same impact the other way around, as you would be telling the viewer that it being live or from London is the thing you want them to remember most, rather than the name of your brand. (The audience would already assume it's live and the studio location doesn't affect them.)
Another example could be Newsday on BBC News.
They promote the name of the programme by saying it last in their announcement:
''Live, from our studios in Singapore and London, this is BBC World News. It's Newsday.'' Say the whole thing backwards and people are much less likely to remember the name of the programme, as it gets lost if it comes before everything else.
If GMB were wanting to sell / make a bigger deal of the presenter's name, they would be better to say that at the end of the speech with the programme name, and not in the middle. Then it has less chance of getting lost between the less important information.
ittrgrey and richard h gave kudos