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Good Morning Britain in 2020

Split from Good Morning Britain

03
030293 Wales Wales Today

True but it’s been a long lasting element of the show for almost six years now.


Piers' ranting at 6am has been a long lasting element of the show for the last 4 years but that doesn't stop them changing it up.

We get a network ident, the ITV fanfare and ITV logo during the titles... all of that within 7 seconds. It's a tad over-kill. I'm not saying I don't like the fanfare, but it's out of place


Didn’t say I liked the ITV Fanfare Wink


Never said you did.
DM
DeMarkay London London
No fanfare from 7am.
TV
TVLand UTV Newsline
Edited 2017 bed being used during the 7am news update now.
IT
Ittr
Edited 2017 bed being used during the 7am news update now.

They've been doing that for a few months now, I think, nothing new there.
TV
TVLand UTV Newsline
Edited 2017 bed being used during the 7am news update now.

They've been doing that for a few months now, I think, nothing new there.

Yes, I’m aware but I presumed they were going to use one of the new beds.
IT
Ittr
That opener is amazing!

Probably in a minority here, but I really don't think it has the same feel or fanfare as the previous one did, and (new titles especially here) much of this just feels like 2-3 things tacked together. Thumbs down
JA
jacobmorton_27 Anglia (West) Look East
Can anybody get the new opening theme in its own ?
Toasty603 and DeMarkay gave kudos
MA
Meridian AM Meridian (South) South Today
From itv…...This is Good Morning Britain...With Charlotte Hawkins...…...Live from Television Centre. to me that just doesn't sound right with so many pauses. the Television Centre bit at the end sounds out of place


Yes, generally in announcing and marketing you usually say important information / thing that you want listeners to remember the most AT THE END.

This is why you will usually notice in advertisements that the name of the product is the last thing you hear.
Also, the name of the person you are introducing onto a stage is usually last in an introduction.

In this case, I think it would be better for them to finish on the name of the programme, rather than the name of the studio location. Because the show name would be more likely to be remembered, and the other information they are giving is not as important to the audience.

An example of such an announcement currently in use: ''Live from CNN London, this is Your World Today''. It doesn't have the same impact the other way around, as you would be telling the viewer that it being live or from London is the thing you want them to remember most, rather than the name of your brand. (The audience would already assume it's live and the studio location doesn't affect them.)

Another example could be Newsday on BBC News.
They promote the name of the programme by saying it last in their announcement:
''Live, from our studios in Singapore and London, this is BBC World News. It's Newsday.'' Say the whole thing backwards and people are much less likely to remember the name of the programme, as it gets lost if it comes before everything else.

If GMB were wanting to sell / make a bigger deal of the presenter's name, they would be better to say that at the end of the speech with the programme name, and not in the middle. Then it has less chance of getting lost between the less important information.
DM
DeMarkay London London
What would be a better way for the VO to introduce the show?

“Live from Television Centre with Charlotte Hawkins, this... is Good Morning Britain from ITV.”
WH
Whataday Founding member Wales Wales Today
I like what they've done. The only thing I found a bit odd is that the images on the screens behind Charlotte are still blurred. They've always been blurred to create forced perspective and make the studio look bigger, but now she's closer to the screens the effect doesn't work and it just looks like they've got dodgy screens.
MA
Meridian AM Meridian (South) South Today
What would be a better way for the VO to introduce the show?

“Live from Television Centre with Charlotte Hawkins, this... is Good Morning Britain from ITV.”


They should have her name and the programme title last, for the reasons I described in my longer post above.

''From ITV, live from Television Centre'' would get listeners' attention at the start, to draw them in, ready for you to then announce your programme title and star name, which are the most important pieces of information out of everything you are saying and which are the main things you want to sell.

''From ITV, live from Television Centre, this is Good Morning Britain, with Charlotte Hawkins.''
SP
Spencer (previously Spencer For Hire) Yorkshire Look North (Yorkshire)
I'm in the minority but I don't like the 6am opener at all it feels very stilted with the changes of music and voice over order. The date looks like something done on PowerPoint. I always liked the transition from the logo into the studio which is gone but its nice to see Charlotte get to do more than 2 minute summaries twice an hour and people actually get news at 6am instead of 20 mins of Piers ranting which we can look forward to from 6:30am

From itv…...This is Good Morning Britain...With Charlotte Hawkins...…...Live from Television Centre. to me that just doesn't sound right with so many pauses. the Television Centre bit at the end sounds out of place

The new opener just doesn't have the same fanfare that the previous one had. the music built up nicely to the transition into the studio now it just wipes on and those notes are wasted with a sweeping camera shot instead

Nice use of multiple presentation points


Agree with all of this. I thought when Erron Gordon tweeted the date graphic a few days ago, it was just something knocked up quickly for social media to promote the launch of the new format. I was very sceptical of those who thought it was part of the new titles. It looks very cheap IMO.

As a whole, I really think the new titles don't flow well at all now - it's all a bit of a mish-mash of styles and elements that don't really fit together, and a real step back from what they did have. If this had been posted on the mocks forum, I couldn't see it getting more than three stars.

Titles aside, I really like the pace of the first half hour - reminds me of the bright and breezy feel of GMB when it first launched. It shows how a breakfast news format doesn't need to be ploddy and dreary (take note BBC Breakfast!).

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