Good Morning Britain in 2020

Ranvir's really good, has personality and presence and I reckon they gave her the political editor role so she could regularly on the show even if not presenting. Charlotte and Sean, albeit very nice people I'm sure - don't have really have those qualities and a show led by them would be pleasant but excruciatingly dull and a ridiculous contrast with Piers and Susanna.

Had to laugh at Susanna Reid saying she doesn't like shouty people when watching Gordon Ramsey on Gogglebox.

Does anyone think ITV would ever put gmb on 7 days a week?

While I would like it to have a weekend version, I think it's probably unlikely to happen.

It’s always seemed fairly unlikely because of the extra costs involved, and the number of viewers around on weekend mornings is very low (sometimes around 100k).

However, GMB has been getting some genuinely strong numbers recently - 968k the Wednesday just gone, which is probably one of their highest ever averages on a day without a big news event. A lot of the talk around GMB’s ratings are hugely spun by Morgan, and should be taken with a huge pinch of salt, but the show has been performing well recently (Breakfast is still far ahead on 1.5m before the usual suspect gets themselves carried away).

This improvement might potentially make a weekend GMB more viable, but can the show hold on to its strong ratings over the summer, and is the recent boost solely down to coronavirus?

GMB would certainly strengthen their weekend mornings though, added with the likes of James Martins’ cooking show and This Morning on Sunday, ITV could have a solid schedule for Saturday and Sunday mornings, if it was commercially viable of course.

Whilst I’d be in favour of a seven day GMB, surely they’d have to go to Ofcom solely on the basis that they have CITV on weekends, which I believe does count towards a quota, which is probably a legacy of the licence from the GMTV days.

Would that be worth the hassle for something that could be a commercial flop? I’d say not.

Piers Morgan is on a ‘plane. A narrow bodied plane, mind you. Swapping Malibu for Magaluf this year, perhaps?

The Morganite being on a ‘plane does indeed signal the start of the broadcasting silly season.

He won't like having to wear a mask on a plane I bet!

Wasn't Wednesday just gone the Kate Garraway interview? I'd say there was a lot of interest in that, so not really surprised there was a large audience.

They seem to have settled on the pre-recorded magazine shows for the weekend. I don't think it'll expand beyond weekdays but always felt there was an opportunity to build the brand witha Sunday show from 8.00-9.25 with Breakfast usually finishing early on a Sunday.

I still can’t work out why they keep running these magazine shows on a Sunday, I imagine it’s for quota reasons, as they never rate well as they are too early, yet they still keep coming.

Personally I think it would be a bad move. The show already struggles to keep its gravitas and status and feels like a different show when Morgan and Reid are absent at the end of a week, and to extend through to the weekend with a “C Team” of presenters and undoubtedly even fluffier/lighter content and presentation would risk diluting the reputation the show has gained over the last few years (or, lets be honest, over the last few months.)

Better to use the weekend to build other more suitable brands as others have mentioned.