CH
You have less faith in the intelligence of the British public than me.
Erm, nor am I...
I guess it's because I think a lot of people would read that post and automatically think that GMB is beating Breakfast and that the most successful 0600-0900 show was GMB (after all it was 'ITV's highest rated show' according to Piers, I think most people would assume reading that it had beaten Breakfast if it was ITV's highest rated show that day. They could easily assume it had beaten EastEnders too...).
You have less faith in the intelligence of the British public than me.
Personally I'm not a huge fan of misleading your audience, on-screen or off.
Erm, nor am I...