Do they have any reason to have a clock generator that runs 24 hours when it's never normally going to be running in the afternoon anyway... or even past 8:30 AM.
Because a clock generator runs all the time, and not dependent its on air or not?
I mean, the watch on my wrist does not stop displaying the time, even though I'm not looking at it all the time.
I'd guess it's a similar principle with the GMB clock.
I wasn't expecting anything, but Piers Morgan was expecting a big victory over Love Island. GEB was supposed to capitalise from a big football inheritance - it didn't happen.
BOOM! Good Evening Britain peaked at 5.2m viewers last night, smashing Love Island which peaked at just 3.6m. Thanks for watching & restoring my faith in humanity! pic.twitter.com/MLWBar24DF
Maybe there shouldn't have had an 4min ad break then?
623058 has hit the nail on the head.
Given the tendency to have frequent ad breaks during the non-matchtime parts of the coverage (seemingly creating some pointlessly short sections of the programme), surely the very final section of the programme (after a post-9pm ad break) should have been
immediately
followed by an ident into GEB? Not even a trailer/promo in-between.
They didn't do that, and I'm sure that the hoped-for "inherited audience" potential was diminished as a result. Idiocy.
The usual Piers guff on ratings. The standard of measurement for ratings is what they average across the duration of the show. The 5.2m peak was at 9:15pm, GEB had a delayed start at 9:18pm. The GEB peak was during the adverts before it started.
GEB lost over 2m while it was on air. The NHS programme on BBC One gained viewers during the 9pm hour and ended above GEB.
I'm very cynical about "peak" viewing figures, like in Piers' tweet.
What if most of those 5.2 million were only watching for a couple of minutes, before most of them went away?
Average viewing across a whole programme reflects who was "watching" in a more meaningful/sustained sense, rather than in a "technically/literally true (but only momentarily, and therefore effectively worthless)" sense.
"Peak" figures are the sort of thing that only "spin"-orientated types, like Mr P Moron, like to throw around. Anyone would think he had a background in the tabloid press...
